2D Explainer Video

An animated explainer video in two-dimensional design: illustrations, characters and scenes move on the plane — no spatial depth, maximum clarity. Roughly, there are three animation styles: 2D, 3D and stop-motion; 3D works with depth and dimension. Within 2D animation there are as many styles as illustrators, from the reduced whiteboard look to colour-strong flat design. At Videodesign, flat design is the classic 2D style: memorable visuals, animated characters, the full colour palette to your CI — every illustration hand-drawn, no kit, no template.

It is used wherever a topic has to be understood quickly: in marketing, sales, internal communication and HR, for products, processes, strategies and new features. Videodesign has produced in Lucerne since 2012, over 4,500 videos, a large share of them two-dimensional. The result: a short video that makes your topic understandable in one to two minutes — in your visual language.

Both are two-dimensional — the difference is the visual language. The whiteboard video works with a deliberately reduced drawing style, clear messages and highlight colours to your CI. It focuses attention on the essentials, is the most budget-friendly entry at Videodesign at CHF 7'500 — and often the best choice for processes and step-by-step flows. The 2D explainer video in flat design goes one step further: more imagery, more dynamism.

Memorable visuals, animated characters and your brand's full colour palette make it the right choice for emotional messages — more colourful, more alive, closer to your corporate design. Fixed price: CHF 9'500 for 90 seconds in one voiced language, excl. VAT. The same craft applies to both: every illustration hand-drawn, nothing from a kit, two feedback rounds per phase included.

We honestly recommend the style that fits — even if it is the less expensive one. More on the reduced style: our whiteboard animation page.

The rule of thumb: 2D explains on the plane, 3D works with depth and dimension. A 2D explainer video in flat design is the right choice when your message needs to land clearly and emotionally — memorable visuals and animated characters tell your story directly. 3D video and 3D animation play to their strengths on technical topics: showing a product spatially, viewing a machine from every side, zooming in on a detail. In between sits the isometric style with 3D vector illustrations: the big-picture effect when many parts of a system need to be visible at once.

Budget plays a part too: 2D in flat design is the middle fixed-price package, elaborate 3D productions sit above it. You do not have to decide alone: in your free consultation we recommend the style that explains your topic most clearly — honestly, even if it is the least expensive one. 2D or 3D: you are in the right place at Videodesign. More on the spatial style: our 3D video & 3D animation page.

Any message that needs to land clearly and emotionally. Animated characters create identification, memorable visuals stay in the mind, and the full colour palette to your CI carries your brand through every scene. Typical jobs from Videodesign's practice: introducing a product or service, explaining a process or strategy, launching a new feature, guiding employees through a change. Explainer videos run most often in marketing, sales, internal communication and HR.

You receive your 2D explainer video ready for every channel: website, YouTube and LinkedIn, trade fairs, sales, newsletter. If your topic needs maximum reduction, the whiteboard video is the alternative; if it needs depth and dimension, the path leads to 3D. How 2D works in practice is best seen in real projects: our explainer video examples hold videos from over 4,500 projects, from every industry.

CHF 9'500 — the fixed price for the 2D explainer video in flat design, for 90 seconds in one voiced language, excl. VAT. Included: concept and script, storytelling and storyboard, design and animation to your CI/CD, dedicated project management with two feedback rounds per phase — the same person from first conversation to final sign-off. In the style trio: the reduced whiteboard video at CHF 7'500, the isometric video with 3D vector illustrations at CHF 12'500.

Every extra 15 seconds costs CHF 950; further language versions come as subtitles from CHF 480 or a studio voiceover from CHF 2'000. No small print, no billing by the hour: the price in the quote is the price on the invoice. Your PDF quote arrives within 24 hours — free and without obligation. All packages in detail: our explainer video pricing page.

Completely — nothing comes from a kit. At Videodesign every illustration is hand-drawn and developed from scratch for your brand: colours, shapes and characters follow your CI/CD, not a template. That pays off especially in 2D animation, where there are as many styles as illustrators — we gladly develop one of your own for your video. Here is how: in the design step we show you illustration styles to choose from, develop the look for your brand and draw every scene through in detail.

You see exactly what each shot will look like, and you decide before anything gets animated. In every phase — concept, design, and animation with sound — two feedback rounds are included; your feedback flows in at every step. The result is one of a kind and looks like you — not like the hundred other videos from the same tool. Your 2D explainer video does not just move beautifully: it tells your story in your visual language.

In five steps, with clear feedback rounds.

1. Kick-off workshop: we dig into your topic and define audience, key messages and timeline.
2. Concept: storyline ideas plus voice artist demos, and you give feedback on the script.
3. Design and storyboard: we develop the 2D look to match your corporate design and draw every scene through before anything gets animated.
4. Animation and sound design: characters walk, scenes flow, and sound design, music and voice come together as one coherent whole.
5. Handover: your video, ready for every channel.

In every phase — concept, design, and animation with sound — two feedback rounds are included, at no extra cost. Kick-off to handover takes four to six weeks as standard; before that we reply within 12 hours, and your fixed-price PDF quote arrives within 24 hours. The full process is on our explainer video production page.

In German, French and Italian — our standard languages — and in English too; further languages on request. One professionally voiced language is included in the fixed price of your 2D explainer video. You choose the voice: as early as the concept phase you receive voice artist demos in every language you need. Every additional language version comes as a subtitled version from CHF 480 — ideal for social media, where people often watch without sound — or as a studio voiceover from CHF 2'000: professional voice artists record in the studio, and we adjust the animation to the new track so timing and emphasis land.

With several language versions you benefit from volume discounts — which pays off for national campaigns and training in multilingual companies. Plan language versions early: if we know at concept stage, we write and design so the adaptation gets faster and cheaper. Prices are on our pricing page.

Then your video works for you — without us. You receive it ready for every channel: website, YouTube, LinkedIn, trade fairs, sales or newsletter. Legally you are on safe ground: after acceptance and full payment you hold a usage right unlimited in time and place — today and in ten years. The one exception we would rather tell you up front: classic ad placements — TV, radio, cinema, stadium, point of sale or pre-roll advertising — require our prior written consent.

Should something be wrong with the final product, a warranty period of 24 months from delivery applies; the details are in our terms and conditions. If you want more later, we stay on board — by choice, not by lock-in: social media snippets for TikTok, LinkedIn or Instagram, an infographic on your topic, or further language versions as subtitles from CHF 480 or a studio voiceover from CHF 2'000. Since 2012, handover means handover at Videodesign — every video we have delivered has worked without us ever since.