Explainer Videos for Insurances

The whole range — from benefit overviews to major risks: the benefits of basic insurance for Visana, supplementary insurance for Concordia, natural-hazard standards for GVB (building insurance Bern), the coverage of major risks for the Swiss Insurance Association SVV. AXA-ARAG reaches HR decision-makers with us on employment-law questions; Allianz Suisse explains its «Xperience Habits» programme. The pattern: insurance benefits only become tangible when a claim comes — a video makes the value visible beforehand.

You bring the industry knowledge, we bring the explaining craft: in the kick-off workshop we settle product, audience and the one message that has to stick. That holds internally too — what confuses customers confuses new employees, and the same videos keep working in training and onboarding. How OKP or the 3-pillar system can be told is shown in our guide to explainer videos for insurers.

By taking over the basics that keep repeating. Many questions to advisory and support recur — and every spoken answer comes out slightly differently. An explainer video answers the base question the same way every time: correct, approved, in your wording. Your advisors step in where it gets individual — at the concrete need, not at the definition of the deductible.

Before the conversation the video shortens the consultation; afterwards it secures understanding: "nodding but long checked out" happens less when people can re-watch. Honestly: a video does not replace advice — it replaces hundreds of repetitions of the same explanation. Because every insurance product has a different audience, we build every video for the people who need to understand it — efficient audience communication is our craft. Place it where the question arises: product page, customer portal, link in quotes and policy emails.

Especially there. Cover is at its core an emotional need: people want to know someone is there when something happens. An explainer video with emotion is understood at first viewing — because it shows real situations instead of clauses and benefit tables: the hail damage on the house, the uncertainty of a workplace conflict, the moment the insurance delivers. Your USPs become visible instead of small print.

In craft terms: we tell the story from the person, not the product — with characters your audience recognises, and a visual language that follows your corporate design rather than stock looks. AXA-ARAG shows no legal articles but everyday situations in which HR managers realise: we need support here. We align the tone with you in the concept phase, from factual and trust-building to warm and close, with two feedback rounds in every phase — and you choose the voice yourself, from voice artist demos.

With a sign-off process built for regulated industries. Insurance language is precise — "benefits overview", "supplementary insurance", "major risk" are not interchangeable words, and mandatory information needs proper placement. So nothing gets animated before your experts have approved script and storyboard — you see every wording and every scene before production. In every phase — concept, design, and animation with sound — you have two feedback rounds; product management, legal and communications weigh in structurally without endangering the schedule.

We pick up the technical depth from your experts in the kick-off workshop — you know the product, we translate it into pictures. That this holds is shown by the industry association itself: for the SVV we explained major risks. And your project manager records which version was approved — for later product changes you know what the video is based on.

The same as in any industry — we price by style and length, not by sector: fixed-price packages for 90 seconds, always including concept, script, storyboard, design, animation and voiceover. The price in the quote is the price on the invoice, no small print.

You'll find all packages and every pricing answer on our explainer video pricing page; your individual PDF quote arrives within 24 hours.

One video rarely will — one concept can. Different insurance products have different audiences: supplementary insurance speaks to families, the B2B legal-protection product to HR managers, the prevention campaign to homeowners. In the kick-off we first clarify whom you want to reach, and build the video for those people — tone, examples, imagery. If several groups need addressing, we plan variants or a series with a shared visual world — instead of one video that half-belongs to everyone and fully to no one.

We voice in German, French and Italian — one production, every part of the country; further languages on request. It plays wherever your audience is: website, customer portal, advisory meeting, social media. Side effect of the series: characters and visual worlds developed once carry every further video — your brand becomes more recognisable, follow-up production leaner.