Explainer Video Pricing

A professional explainer video from Videodesign costs between CHF 7'500 and CHF 12'500 – as a fixed price, with no small print. For 90 seconds in one voiced language that means: whiteboard CHF 7'500 (clear, reduced, affordable – often the best choice for processes and step-by-step flows), flat design CHF 9'500 (memorable visuals, animated characters – for emotional messages), isometric CHF 12'500 (a big-picture effect with 3D vector illustrations – when many parts of a system need to be visible at once). Always included:

• concept and script,
• storytelling and storyboard,
• design and animation in your corporate design,
• a dedicated project manager with two feedback rounds in every phase – concept, design, and animation with sound.

Extra length costs CHF 950 per 15 seconds; further languages come as subtitles from CHF 480 or a studio voiceover from CHF 2'000. All prices excl. VAT; they may vary with project scope. Fixed price means the amount in the quote is the amount on the invoice – no extras, no hourly estimates. Just want to know what a video costs? Your PDF quote tells you within 24 hours – free and without obligation.

As a rough order of magnitude: a professionally produced 60-second explainer video costs around CHF 5'500 to 15'000 in the Swiss market – depending on provider, style and scope. The range is open at the bottom: template tools and providers abroad are cheaper, but deliver a template look instead of custom design. What is also missing is a serious engagement with your topic, and storytelling tailored to your audience. Open at the top too: elaborate 3D productions cost considerably more. Videodesign has produced in Lucerne since 2012, with fixed prices for 90 seconds: whiteboard CHF 7'500, flat design CHF 9'500, isometric CHF 12'500 – each including concept, script, storyboard, design, animation, voiceover and a dedicated project manager.

Compare carefully: many offers only look cheaper because they cover shorter videos or include less. Five questions bring clarity: What length does the price apply to? How many voiced languages are in it? Are concept, script and storyboard included or extra items? Is the design custom to your brand or template-based?

How many feedback rounds are in the price – with us, two in every phase, at no extra cost. At Videodesign everything is in black and white in the PDF quote, with you within 24 hours: package, services, options, dates. The stated price stands.

We do not charge per minute but by style and length at a fixed price – so you know the total before we start. The basis: a 90-second video starts at CHF 7'500 in the whiteboard style; every additional 15 seconds costs CHF 950, in clear steps instead of open-ended per-minute rates. Why no per-minute price? Because the first minute is the most expensive: concept, storytelling, style development and storyboard happen once, however long the video gets.

A pure per-minute rate would inflate short videos or cross-subsidise long ones – which is why a video twice as long does not cost twice as much with us. If you meet per-minute rates elsewhere, check what they include: concept and script, language versions, feedback rounds – or only the animation. Our formula stays simple: package price for 90 seconds plus CHF 950 per additional 15-second step.

The whole production from one source – if you are asking what is all included, this is the list.

• Concept and script: we write it.
• Storytelling and storyboard: we order your topic scene by scene.
• Design and animation: custom to your corporate design, no template.
• A dedicated project manager: the same person from the first conversation to final sign-off.

The voiceover is in too: in the concept phase you choose your voice from voice artist demos; professional voice artists record in the studio, sound design and music included. 90 seconds of length and one professionally voiced language are included, as are two feedback rounds in every phase – concept, design, and animation with sound – with no surcharge and nothing billed by the hour. Optional extras: further language versions (subtitles from CHF 480, studio voiceover from CHF 2'000), extra length (CHF 950 per 15 seconds), social media snippets or an infographic for your video. Not included, because unnecessary: hidden line items. In short: a carefree package in your corporate design, with us as your creative sparring partner. Prices are excl. VAT and may vary with project scope – what applies to your project is set out in black and white in the PDF quote, with you within 24 hours.

Because budget certainty is part of the product. Whoever commissions an explainer video has to pitch it internally – and a "time and materials" estimate or an open-ended hourly rate makes exactly that hard: the risk of delays and extra loops sits with you. A fixed price turns that around.

You know the price before the project starts, and it does not change because of one more alignment loop or a revised sketch – two feedback rounds in every phase are expressly included, at no extra cost. We can do this because we have produced over 4,500 videos since 2012: we know what a whiteboard, flat design or isometric video takes, and we quote it bindingly. The fixed price disciplines us too – we earn nothing from delays, only from a clear, efficient process.

And it makes offers comparable: a fixed price with defined services can be put forward as a business case and signed off; an hourly rate is only known once the invoice arrives. If the scope changes substantially – double the length, several extra language versions – we discuss it first and you receive an adjusted quote. The amount in the quote is the amount on the invoice.

Cheap is relative, so let's be concrete: our most affordable package is the whiteboard video at CHF 7'500 – a reduced drawing style, clear messages, highlight colours from your brand. It is stripped to the essentials but fully produced: concept, script, storyboard, animation, voiceover, dedicated project manager. For processes and step-by-step flows it is often not just the cheapest but the best choice. Much cheaper is possible with template software or AI tools – there you pay with your time and a template look.

If the video stays internal and the bar is low, that can be enough; we compared the best tools honestly. In a cheap offer, four questions reveal quality: Are concept and script in the price, or only the animation? Is the design custom to your brand, or a recoloured template? Are feedback rounds included?

Are there real references and reviews? A professional 60-second explainer video typically costs CHF 5'500 to 15'000 in the market – if an offer sits far below that, one of those services is usually missing. If the video represents your brand: a cheap video nobody understands or finishes watching ends up the most expensive one. Better to do it right once – at a fixed price.

Yes. With free tools or template software you can put together a simple explainer video yourself, and for some purposes that is enough: an internal training video, a quick social media post, a first test of whether video works for your topic. We compared the 8 best tools, free and paid, in an honest guide. The catch has two sides.

Time: script, structure, image selection and editing quickly cost four to eight working hours even with a tool – hours on no invoice, but spent all the same.

The result: template videos look like templates. An explainer video that carries your message and stays in the memory lives on concept, storytelling and custom design in your corporate identity.

That is not free, but it comes at a fair fixed price from CHF 7'500, everything included: concept, script, storyboard, animation, voiceover, dedicated project manager. Afterwards it works for you for years – on your website, in sales, in training. So do the honest sums: your working time plus a tool subscription against a fixed price with a professional result. Then decide what fits your purpose.

Two variants. A subtitled version from CHF 480: your video stays the same, the new language runs as subtitles – ideal for social media, where people often watch on mute. A studio voiceover from CHF 2'000 – which is also the answer to what a voice artist costs: professional voice artists record the new language in the studio, and we re-time the animation to the new track so emphasis and picture match.

You choose the voices yourself, from voice artist demos in every language you need, as early as the concept phase. As standard we voice in German, French and Italian, and in English too; other languages on request. Several languages earn a volume discount – for national campaigns across all language regions or training in multilingual companies.

Our tip: plan the language versions from the start. If we know at concept stage that more are coming, we write and design so the adaptation is faster and cheaper. The exact price for your combination is listed in the PDF quote – with you within 24 hours.

Package price plus CHF 950 per additional 15-second step – the same formula in every style. Our packages are based on 90 seconds, the format proven across more than 4,500 videos. No hidden jumps, no renegotiation: the total is in your quote before we start. Honest advice before you extend: cutting is usually the better investment.

Attention drops with every second, and a video that explains one message clearly beats one that squeezes in three. Often the answer to more content is not a longer video but a second cut: social media snippets from your video serve TikTok, LinkedIn or Instagram without extending at all. In the kick-off workshop we work out together what belongs in your video – and what is better as a second video, an infographic or an e-learning. For that, too, you get a fixed price up front.

We reply within 12 hours, and your PDF quote is with you within 24 hours – free and without obligation. We only need three things: What do you want to explain? Who is the video for? By when do you need it?

Everything else – style, length, language versions – we settle in the free consultation. The quote is a fixed-price offer: package, services, options and dates are in it, and the stated price stands. No teaser offer that grows later. You can pass the PDF straight on internally – as the business case for procurement or management, with every answer in it.

If you accept, we schedule the kick-off workshop; from there, production takes four to six weeks as standard until handover. Your contact stays the same person: one dedicated project manager from the first conversation to final sign-off.

The same as an explainer video, because both terms mean the same product: a short, usually animated video that makes a complex topic understandable. "Explainer film" is the slightly older label, "explainer video" the more common one today; in Switzerland both are in use. So at Videodesign one price list applies: whiteboard CHF 7'500, flat design CHF 9'500, isometric CHF 12'500 – fixed prices for 90 seconds in one voiced language, excl. VAT. Always included:

• concept and script,
• storytelling and storyboard,
• design and animation in your corporate design,
• a dedicated project manager with two feedback rounds in every phase.

Extra length costs CHF 950 per 15 seconds; further languages come as subtitles from CHF 480 or a studio voiceover from CHF 2'000. Since 2012 we have produced over 4,500 such videos, in every style from whiteboard to isometric. Whether you searched for "explainer film cost" or "explainer video prices": you land on the same packages, and your PDF quote arrives within 24 hours.

The math is simple and transparent. The base is your package price — whiteboard CHF 7'500, flat design CHF 9'500 or isometric CHF 12'500 — with one professionally voiced language included. Every additional language version is added on top: as a subtitled version from CHF 480, or as a studio voiceover from CHF 2'000, including animation adjustment to the new audio track. With several language versions you benefit from volume discounts — we calculate the exact total for your combination in the PDF quote, which you receive within 24 hours. The typical real-world case: a national campaign in German, French and Italian — the languages we voice as standard; further languages are available on request. Two things noticeably lower the cost.

Name the planned language versions in the kick-off — if we know at concept stage that several languages are coming, we write and design so the adaptation becomes faster and cheaper.

Not every language needs its own voiceover — for social media, where people often watch without sound, the subtitled version is frequently enough.

Which combination fits your use case is something we settle in the free consultation.

Because 90 seconds of video contain several weeks of skilled work. An explainer video by Videodesign passes through three phases — concept, design, and animation with sound — and involves a whole team: concept developers and copywriters craft the storyline and script. Illustrators draw every scene by hand, individually to your CI — no element comes from a template. Animators bring the scenes to life; sound designers and professional voice artists record in the studio.

Everything is coordinated by your dedicated project manager, with two feedback rounds in every phase. The largest part of this work happens before the first second is animated: concept, storytelling, style development and storyboard decide whether your video is understood. Exactly this thinking work separates a professional explainer video from a template video — and it is why the first minute is the most expensive one. As standard, the whole process takes four to six weeks.

For context: a professional 60-second explainer video typically costs around CHF 5'500 to 15'000 in the market. Our fixed prices — whiteboard CHF 7'500, flat design CHF 9'500, isometric CHF 12'500 for 90 seconds — include all the services named, with no hidden line items. Afterwards, the video works for you for years: on your website, in sales, in training.

In two clear steps — so you can plan your budget from the start. After the written acceptance of the quote, a down payment of 60 percent of the quoted amount is due, payable within 14 days. The remaining amount only follows once your video is finished: it is due within 14 days after the acceptance of the final product.

In between there are no further invoices — no interim payments per phase, no surprises at the end of the month. For you this means: before the project starts, you know not only what your explainer video costs, but also when which amount is due — two payment dates, both with a 14-day term, both tied to clear milestones: contract start and final acceptance. That makes internal sign-off easy: finance or management see in black and white when what gets paid.

If your company has its own procurement process – purchase order numbers, a framework agreement, different payment terms – we are happy to adapt to it: just tell us when you request the quote. And because the fixed price applies, the sum of the two invoices exactly matches the amount in the quote. The details on payment terms are in our terms and conditions; what applies to your project is listed transparently in your PDF quote — with you within 24 hours.

Then a clear scale applies instead of a dispute — agreed up front, fair for both sides. If you cancel the project before the acceptance of the final product for reasons not attributable to us, the compensation follows the project progress:

1. before the kick-off meeting, 20 percent of the quoted amount;
2. after the completed kick-off, 40 percent;
3. after the delivered concept (script/screenplay), 80 percent;
4. after the delivered illustrations (storyboard), 100 percent.

Why this scale is fair: most of the work in an explainer video sits in concept, storytelling and illustration. Once the storyboard is drawn, the core craft work is largely done — even if not a second has been animated yet. So the scale compensates exactly the work already completed at the time of cancellation — no more and no less. For your planning this means: you know the financial risk of every phase before you start, and there are no open questions if you ever do have to cancel a project. And so it never gets that far in the first place: with clear milestones and two feedback rounds in every phase, you always see where your project stands. You'll find the exact rules in our terms and conditions.

No. The fixed price covers the entire scope agreed in the quote: concept and script, storyboard, design, animation, voiceover and dedicated project management — including two feedback rounds in every phase. The price in the quote is the price on the invoice. But transparency also means naming openly the two cases where additional costs can arise — both sit outside the agreed scope, and both you see coming.

Additional services: if you want something that is not part of the quote — for example a change to the narration text after the approved version has already been recorded in the studio, or a fresh adjustment to a work step you have already signed off — we charge it by effort at the industry-standard hourly rate of CHF 150.

Licences: if your video needs additional licences, for instance for a special font, we only purchase them after your written confirmation and invoice them separately.

In both cases the rule is: no line item lands on the invoice that you did not confirm beforehand. That is how the rules are set out in our terms and conditions — and how the promise from the quote stays intact: no hidden costs, just a fixed price plus clearly defined extras, if you need them at all.

A pilot project is possible, as a way to get to know how we work: a 30-second short explainer video at a fixed price of CHF 3'500 excl. VAT, for example. It is a fully-fledged explainer video in short format and runs through the same process as every one of our productions – kick-off, concept and script, design and storyboard, animation and voiceover, with a dedicated project manager.

At the end you hold no test sample but a finished, immediately usable video, say as a social media teaser or a compact product or process explainer – and the visual language developed along the way can be reused for the full video. A pilot is not a must, though: the consultation is free, the PDF quote arrives within 24 hours – non-binding and valid for 30 days – and within the project you approve script, storyboard and animation one by one, with two feedback rounds per phase. Pilot or the full video straight away: we are happy to advise you on which entry point fits your topic and your budget.