Whiteboard Animation

A whiteboard animation — also called a whiteboard video or whiteboard explainer video — is an explainer video in a drawing style: sketches with clear lines appear on a white background, often from a drawing hand, while a voiceover guides you through the topic. Drawing technique and laying trick make it the timeless classic of the format. The effect is simple: thanks to sketches and clear lines, the audience absorbs complex topics more easily — and the hands give the video a personal touch that makes your topic tangible.

Visually, the style works with a reduced drawing technique and clear messages; coloured highlights in your corporate design add accents and recognition. At Videodesign, every whiteboard animation is created with the finest craftsmanship: all illustrations are drawn individually for you, no element comes from a template. Since 2012 we have produced over 4,500 videos — whiteboard is one of the three most requested styles, alongside flat design and isometric.

Having a whiteboard video made at Videodesign costs CHF 7'500 — a fixed price for 90 seconds in one voiced language, excl. VAT. That makes whiteboard the most budget-friendly entry among our three fixed-price packages: clear, reduced and budget-friendly.

The price covers the complete package: concept and script, storytelling and storyboard, design and animation to your CI/CD, professional voiceover, and dedicated project management with two feedback rounds in every phase — concept, design, and animation with sound. The coloured highlights in your branding come at no extra charge. If your topic needs more length, each additional 15 seconds costs CHF 950; additional language versions are available as subtitles from CHF 480 or as a studio voiceover from CHF 2'000.

No small print, no billing by the hour: the price in the quote is the price on the invoice, and your PDF quote arrives within 24 hours. For comparison: flat design CHF 9'500, isometric CHF 12'500. You'll find all packages in detail on our explainer video pricing page.

The two techniques are closely related — and a good whiteboard animation usually contains both. Laying trick (also called laying technique) means: elements are pushed into the frame. Drawing technique means: the objects visibly appear as drawings. At Videodesign we combine both in balance and additionally integrate animations without hands — so your whiteboard explainer video stays dynamic, instead of every scene following the same pattern.

If you are specifically looking for an "explainer video in laying technique" or a laying-technique video, the whiteboard style is the right place: the laying-technique feel is part of this style, executed with illustrations drawn individually for you rather than stock elements. Both techniques belong to the timeless classic among explainer videos — the whiteboard video, as Videodesign has produced it since 2012. It does not stay black and white: coloured highlights in your branding add accents, at no extra charge. Whether your topic needs the laying-technique feel or a modern flat look or real 3D explains it more clearly is something we look at together in your free consultation — honestly and concretely, with examples from over 4,500 projects.

An explainer video in the whiteboard style is the right choice when clarity beats opulence: for processes with a clear sequence and for complex topics that benefit from reduction. Thanks to sketches and clear lines, viewers absorb the content more easily — and at CHF 7'500, whiteboard is also the most budget-friendly entry. If your message needs more emotion and imagery, flat design fits better: memorable visuals, animated characters, your brand's full colour palette (CHF 9'500). If many parts of a system need to be visible at once, the isometric style creates the big-picture effect with 3D vector illustrations (CHF 12'500).

We also produce classic 2D explainer videos, 3D video & 3D animation for technical topics and screencasts for software — our video animation page gives the overview of all styles. And we honestly recommend what fits — even if it is the least expensive style. In your free consultation we look at your topic together, with examples from over 4,500 projects.

Completely — every one of our explainer videos is one of a kind. All illustrations are created individually for you: our designers are experts in their field, and perfected handwork is the core of the whiteboard style. It starts with the first stroke and ends in a harmonious explainer video — and in between, you decide with us: in the design step we create several suggestions for the illustration style, and all scenes are designed to your CI/CD. The coloured highlights pick up your branding for a high recognition effect — at no extra charge.

No kit, no template: your whiteboard video looks like your brand, not like software. And you stay close to the work: two feedback rounds are included in every phase, at no extra cost — your feedback goes in at every step. The complete package behind this work is on our explainer video page — everything from one source, from concept to handover.

In five steps, with clear feedback rounds.

1. Kick-off workshop: we dig into your topic, analyse the target group, define the core messages and create the schedule.
2. Concept: we develop storyline suggestions, and you receive the demos of our voice artists.
3. Design and storyboard: now it gets visual — we create several suggestions for the illustration style and design all scenes to your CI/CD.
4. Animation: we breathe life into your video, balance the laying trick and the drawing technique, and take care of the sound design.
5. Handover: you receive your whiteboard video ready for every channel.

In each phase — concept, design, and animation with sound — two feedback rounds are included, at no extra cost; your dedicated project manager accompanies you from start to finish. As standard it takes four to six weeks. You'll find the full process on our explainer video production page.

Four to six weeks as standard — from the kick-off workshop to handover. Your video passes through three phases — concept, design, and animation with sound — with two feedback rounds included per phase. How fast it actually goes depends above all on the pace of your feedback rounds: quick sign-offs put you closer to four weeks; if many internal stakeholders need to weigh in, plan for six. A plus of the style: a whiteboard video in one language is finished faster than an isometric video in three languages — style, length and language versions all play a part.

Before that, things move fast: a reply within 12 hours, your fixed-price PDF quote within 24 hours; in the kick-off we set the schedule with all milestones. Is it urgent? That is what the Express line is for: AI-assisted and curated, with the same standard of clarity. Tell us your deadline in the first conversation — we plan backwards and tell you honestly whether it holds.

As standard in German, French and Italian and in English too — further languages are available on request. One professionally voiced language is included in the fixed price of CHF 7'500; as early as the concept phase, you receive the demos of our voice artists and choose the voice that fits your brand. Every additional language version comes in two variants: as a subtitled version from CHF 480 — ideal for social media, where people often watch without sound — or as a studio voiceover from CHF 2'000, including animation adjustment to the new audio track so timing and emphasis land.

With several language versions you benefit from volume discounts — which pays off for national campaigns, public-sector communication and training in multilingual companies. Our tip: plan your language versions from the start — if we know at concept stage, we write and design so the adaptation becomes faster and cheaper. You'll find language pricing on our pricing page.

Complex topics that benefit from reduction — and processes with a clear sequence. Thanks to sketches and clear lines, the audience absorbs them more easily, and the personal touch of the drawing hand makes even abstract content tangible. Examples from our work: for the Canton of Zurich we explained "What does a Zurich child cost?" in the whiteboard style, for Innosuisse innovation topics and innovation projects, for Feusuisse the Minergie topic — and for the Canton of Bern, how to vote the right way.

Numerous large companies explain with our whiteboard videos too — on this page you'll see brands such as UBS, PostFinance, SBB, CSS, Siemens and Roche. Explainer videos run most often in marketing, sales, internal communication and HR: for products, processes, strategies and new features. The easiest way to see whether your topic fits is real examples: in our explainer video examples you'll find whiteboard videos alongside every other style from over 4,500 projects. And in your free consultation we tell you honestly whether whiteboard explains your topic most clearly — or another style fits better.