Screencast

A screencast is a video tutorial that explains your software or online platform right on screen: viewers see the layout and functions exactly as they will encounter them later — step by step, professionally voiced. That makes it the most direct form of product communication: not an abstract promise, but the real application in action. Nobody reads pages of operating manuals any more; the screencast replaces them with an audiovisual usage guide that is understandable at first sight.

At Videodesign it is more than a screen recording: we develop the concept, structure the content, design the scenes to your CI/CD and add animation and sound design wherever it serves clarity. It is used wherever digital products need explaining: website, online shop, YouTube, webinar, internal training. Since 2012 we have produced over 4,500 videos — including screencasts for UBS, SBB, PostFinance and Roche.

The rule of thumb: if your product lives on a screen, show the screen. Software, app, online shop or customer portal — the real interface explains it most credibly, and your users see exactly the clicks and flows they will perform themselves later. Examples from our projects: the Wesco business portal, a cantonal bank's e-banking portal, the Canton of Bern's online apprenticeship contract. An animated explainer video plays to its strength when it comes to the why: abstract processes, invisible connections, systems with many actors — things no screen can show.

Often the best answer is the combination: we design screencast scenes to your CI/CD and add animated elements and sound design, so the screen recording becomes a story. And sometimes the honest recommendation is a different format — for instance when you want to position a product before showing how to use it; then our animated explainer videos are the right place. What fits your topic is something we settle in your free consultation.

The possibilities are unlimited — at Videodesign we see four patterns particularly often. As a usage guide: a screencast explains complex workflows and functions in your software or online platform — added value that can be vital to purchasing decisions. As advertising: on YouTube, users actively search for appealing screencasts to get to know a software's layout and functions — give your future customers what they are looking for and extend your reach. In small format: explain a single function, announce a new feature, run an advertising format for social media.

In large format: entire webinars and trainings. That way the screencast rounds off your software and product service — on the website, in the online shop, on YouTube, in internal training. From our portfolio: business portals (Wesco, V-ZUG), platform walk-throughs (SLSP), e-banking (Cantonal Bank of Graubünden), a financial assistant (Schwyzer Cantonal Bank SZKB) and government processes such as the Canton of Bern's online apprenticeship contract. Whether website, e-commerce shop or new software: we create clarity.

A screencast at Videodesign starts from CHF 3'500. The final price depends on scope — length, the number of functions shown, design depth, language versions — which is why you receive an individual quote rather than a price list. What is binding is the path there: a reply within 12 hours, your PDF quote within 24 hours — as a fixed-price offer where the stated price stands.

No small print, no billing by the hour. For orientation, our explainer video packages help: there you see what a fully produced 90-second video costs depending on style, and what is always included — concept, script, storyboard, design, animation, voiceover and dedicated project management. You'll find all packages — and the answers to every pricing question — on our explainer video pricing page.

In five steps, with clear feedback rounds.

1. Kick-off workshop: we dig into your topic, analyse the target group, define the core messages and create the schedule.
2. Concept: we develop storyline proposals, and you receive demos of our voice artists.
3. Design and storyboard: we propose the illustration style and design every scene to your CI/CD — you see what your screencast will look like before animation starts.
4. Animation and sound design: we set the screen scenes in motion and take care of the sound.
5. Handover: you receive your video ready for every channel.

In each phase — concept, design, and animation with sound — two feedback rounds are included, at no extra cost; so your feedback goes in at every step. From kick-off to handover it takes four to six weeks as standard, and your dedicated project manager guides you from start to finish — with as little effort for you as possible. You'll find the full process on our explainer video production page.

Very much so — the usage guide is one of the most frequent use cases. A screencast shows new employees or customers how to use your software exactly as they will encounter it day to day — and replaces the pages of operating manuals nobody reads with an audiovisual usage guide that is understandable at first sight, voiced by professional voice artists. The format scales in both directions: from a short clip on a single function to a webinar lasting several hours. And it keeps working for you: once produced, your screencast trains every new user and employee — nobody has to give the same introduction for the twentieth time.

Examples: the platform walk-through for SLSP, the Canton of Bern's online apprenticeship contract, which explains the digital process to training companies. If you are planning a broader learning offer with a didactic structure, our e-learning videos are the right frame — screencasts slot in as modules. What makes sense for your training is something we settle in the free consultation.

German, French and Italian are our standard languages, and English too; further ones are available on request. You choose the voice yourself: as early as the concept phase, you receive demos of our voice artists. With screencasts, several language versions pay off in particular — a software product or customer portal is used across Switzerland, and the same screen guidance works in every language region. Additional language versions come in two variants: as a subtitled version from CHF 480 — ideal for social media, where people often watch without sound — or as a studio voiceover from CHF 2'000, where professional voice artists record and we adjust the timing to the new audio track.

With several language versions you benefit from volume discounts. Our tip: plan the language versions from the start — if we know at concept stage, the adaptation becomes faster and cheaper. Details on language versions and prices are on our pricing page.

Companies and organisations whose products live on a screen. A cross-section from over 4,500 projects since 2012: Wesco and V-ZUG explain their business portals, SLSP walks users through its platform, the Cantonal Bank of Graubünden explains its e-banking, the Schwyzer Cantonal Bank SZKB its financial assistant, and the Canton of Bern shows training companies how to fill out the apprenticeship contract online. Add brands such as PostFinance, Longines, CSS, ETH Zurich, Swatch and Huawei.

The pattern behind it: wherever a software product, a portal or a digital process needs explaining — in sales, in customer service, in administration — a screencast creates clarity and takes load off support. That the collaboration lands is shown by 4.82 out of 5 from over 280 reviews on ProvenExpert. The quickest way to see whether your use case fits is the examples: in our explainer video examples you'll find screencasts and every other style from real projects — or ask us directly and receive a reply within 12 hours.