Image Film & Corporate Video

It depends on style and scope: who is in front of the camera — actors or your own people —, where you shoot, how much animation you add. As a guide: a live-action film of 90 to 120 seconds with one day of film crew from CHF 10,000. Animated corporate videos are often cheaper — no casting, no locations, no permits. What always holds: fixed prices, no hidden costs.

In the free consultation we recommend honestly what fits your goal and budget — even if it is the cheaper option. Reply within 12 hours, PDF quote with package, services and dates within 24 hours. The price in the quote is the price on the invoice — so you can justify the budget internally.

A corporate video is a short film that shows your company, brand or product at its best — with storytelling that stirs emotion and stays in the mind. Image film, image video, corporate video, corporate film, brand video and company film all mean the same thing. "Corporate video" and "company film" put the emphasis on the sender, while "image film" is the common German term. Produced once, it runs for years in marketing, sales and recruiting.

More important than the word is the craft: live action feels emotional and authentic, motion graphics and animation make the abstract visible — many of our strongest productions combine both. Videodesign has produced image films and corporate videos since 2012 for Swissmedic, Huawei and the Swiss Insurance Association — from concept to final cut, in-house. You bring the goal, we bring the film.

Five steps — we handle all of them, you decide.

1. Kick-off workshop: goals, key messages, timeline.
2. Concept: storyline, script, shooting schedule — plus actor casting and booking, location scouting, props.
3. Shoot: film crew, camera equipment, lighting, sound, hair and makeup, drones — all organised by us.
4. Post-production: editing, colour grading, animation where it fits, sound design, music.
5. Video marketing: social media, TV and cinema slots on request, performance optimisation.

One dedicated contact person stays with you from A to Z; your feedback comes in through clear rounds. For an animated corporate video, animation replaces the shoot; the structure stays. That is how a briefing becomes a film for every channel within a few weeks.

Four weeks from briefing to delivery is the standard: concept and script, cast and locations, the shoot, then editing, colour grading and sound design. Animated corporate videos are often faster — no casting, shooting days or permits. The pace depends on the concept and on your feedback rounds: sign off promptly and settle early who decides internally, and the path gets noticeably shorter. Before that, things move quickly: reply within 12 hours, PDF quote with schedule within 24 hours.

In the kick-off workshop we fix the timeline — aligned with your trade fair, anniversary or website relaunch. Deadline burning? Ask about the fast track with express surcharge; we tell you honestly whether your date holds.

It depends on the use — we tell you honestly what fits. Live action is emotional and authentic: real faces, real rooms, your real team — ideal for employer branding and wherever closeness counts. Animation is more flexible and cheaper — no shoot logistics, no casting, no locations — and shows what no camera can film: abstract processes, the inside of a product.

Many of our strongest productions combine both, live action for the emotion, motion design for the clarity — like our film for the Swiss public on behalf of Swissmedic. The animation craft comes from our core product: since 2012 we have made animated explainer videos, every illustration drawn by hand and in your corporate design. What fits your topic, audience and budget we settle in the free consultation — without jargon.

It works for you around the clock — on your website, on LinkedIn, in the sales conversation, at the trade fair. An image film builds trust, explains your company in 60 to 120 seconds and sets you apart from the competition. Concretely it serves four goals: brand awareness, because moving images stay in the mind — with customers and within your own team. Employer branding, because a compelling film shows why it's worth working for you, and attracts the right talent.

New business, because it opens doors in pitches and at trade fairs and shows what text cannot. Flexibility, because the same film runs on every channel, from website to TV — in several languages on request, voiced in German, French and Italian and in English too. So count in years, not in campaign weeks: produced once, a good brand video keeps working for you with every use.

Because concept, script, crew and post-production have to interlock. An image film has many trades: storyline and shooting schedule, casting and locations, camera, light, sound and makeup on set, then editing, colour grading, sound design and music. If one is missing, it shows — and your film represents your brand to the outside world. At Videodesign you get the whole chain from one source: since 2012, over 4,500 films and videos, image films for Swissmedic, Huawei and the Swiss Insurance Association.

One contact person from A to Z; as a Swiss video agency with its own production, your film is made in-house from concept to final cut — short paths, clear responsibility. Add the outside view: we are not blinkered by your topic and tell it the way your audience understands it. And with fixed prices, the budget stays predictable.

Yes — employer branding is one of the four classic reasons for an image film. A compelling corporate film shows why it's worth working for you: your culture, your team, your everyday life. That works both ways — outwards it attracts the right talent, inwards it keeps your team. Live action plays to its strength here: real employees, real rooms, real atmosphere.

The difference from a recruiting video is the focus: the image film tells the whole company — for customers, partners and applicants — and runs on your website, at trade fairs and in pitches. A recruiting video speaks to candidates on their channels and may be more pointed and campaign-like. Many companies use the image film as the base and add recruiting formats. What fits you we settle in the free consultation — more on our recruiting video page.