E-Learning Videos & Training Videos

E-learning videos deliver learning content: from staff training through further education to knowledge transfer in entire learning campaigns. Instead of lectures or walls of text, your audience gets content they can open anywhere, at their own pace, on any device — with verifiable results. Good learning videos need the same ingredients as good explainer videos: a didactic concept that decides what comes in which order, clear imagery, professional voiceover.

Add formats for active learning: short learning nuggets, blended learning from digital and analogue elements, interactive videos in which learners navigate the storyline themselves — two-way communication instead of watching. Videodesign has designed and produced this since 2012, for brands like Siemens, SBB and Zurich. The result: learning that is fun and sticks.

The terms overlap — what matters is what you want to achieve. "Learning video" is the umbrella term for any video that conveys knowledge. "Training video" stresses the workplace use: employees learn processes, tools or regulations — often mandatory, often measurable. "E-learning video" means videos in a digital learning concept: embedded in courses, learning platforms or campaigns, often interactive and portioned into small units.

That changes little in the craft — concept, script, design, animation, voiceover — and a lot in dramaturgy and packaging: a mandatory compliance training video needs a different tone than a learning campaign meant to spark curiosity. Videodesign produces all three, individually or as a campaign, and advises you which form carries your learning goals. The line to the explainer video is simple: it makes a topic understandable in about 90 seconds; the learning video wants the content to stick — with repetition, interaction and verifiable results. Combined, the two often make the strongest learning campaign.

In four steps — and the concept is the most important one.

1. Kick-off workshop: topic, audience, key messages, schedule — and the learning goals: what should participants know or be able to do afterwards?
2. Concept: storyline proposals, for campaigns the didactic structure across several videos or modules; plus voice artist demos, you choose the voice.
3. Design and storyboard: several proposals for the illustration style, every scene in your CI/CD — you see what your learning video will look like before animation starts.
4. Animation and sound design: characters fly, icons dance, worlds come alive.

Your feedback — and your subject-matter experts' — goes in at every step. At the end you have videos for your learning platform, intranet or campaign.

A single animated learning video at Videodesign starts from CHF 7'500. Above that, scope decides, and with e-learning it varies a lot: one learning video is not the same as a campaign with ten modules, interactions and three language versions. The cost factors: number and length of videos, share of animation and interactivity, language versions, concept effort for the didactic structure. It becomes binding in the quote: after the free consultation you have a PDF quote within 24 hours listing every item — the amount in the quote is the amount on the invoice.

Learning videos made with us get the same craft and the same styles as our explainer videos; the full ladder is on our explainer video pricing page. Several videos or language versions: volume discount. And we recommend the setup that reaches your learning goals — not the most expensive one.

Interactive videos put learners in control: click through decisions, jump to chapters, answer questions right inside the video — through the storyline at their own pace. That pays off when taking part matters more than watching: those who actively decide learn better and remember longer. Typical: onboarding with selectable paths, compliance trainings with comprehension questions, product trainings where employees play through customer situations. In blended learning they connect self-learning phases with in-person sessions; portioned as learning nuggets they fit into any working day.

Combining them with an interactive infographic that embeds explainer videos and sales tools works well too. Important: interactivity is concept work. Branches have to be didactically planned, or the learning path becomes a maze — we take that planning on in the kick-off and concept. Our guide to interactive videos is a good way in.

A single animated learning video takes about what our explainer videos take: four to six weeks from kick-off workshop to handover — concept, design, and animation with sound, each with clear feedback rounds. For entire e-learning campaigns the didactic structure comes on top: modules partly run in parallel, but concept and alignment need room in the schedule — we fix it in the kick-off, aligned with your training start, rollout or semester. It goes faster with sign-offs settled early — when subject-matter experts and HR weigh in, one bundled response per round helps — and with existing material such as training concepts, presentations or process documentation, which we translate into imagery.

Before the start, things move fast: reply within 12 hours, PDF quote within 24 hours. If your rollout is pressing, say so in the first conversation — we plan backwards and tell you honestly whether the date holds.

Yes — German, French and Italian are our standard languages, and English too; others on request. For training in multilingual companies this is often the decisive point: one concept, three language versions — everyone learns in their own language, from Romandy to Ticino. Every additional language comes as a subtitled version or as a studio voiceover by professional voice artists, including adjusting the animation to the new audio track so timing and emphasis land. You choose the voices — you get voice artist demos in every language you need as early as the concept phase.

Several language versions: volume discount. Our tip: plan the languages from the start — then we write and design so the adaptation gets faster and cheaper; across a campaign with many modules that adds up. Language version pricing is on our pricing page.

Yes — you receive your learning videos as full HD video in MP4 format, which every common LMS plays — no conversion, no special software. The same file runs on your intranet, your website and in presentations; further formats and resolutions on request. Subtitles come as a separate SRT file on request, which your LMS shows switchably — for accessibility, for learning without headphones in an open-plan office, and for employees learning in a second language. In multilingual campaigns every language version gets its matching subtitle track.

If your LMS needs to track progress and completions, we deliver SCORM packages on request. So: name your LMS in the first conversation. Formats, subtitles and export are concept decisions — planned in from the start they cost next to nothing extra, retrofitted noticeably more. Your PDF quote lists every format and version — with you within 24 hours.

In the first conversation — before you have seen a single video. Whoever understands didactics asks first about audience and learning goals: what should participants know or be able to do afterwards? Whoever shows styles and showreels first is selling animation — a craft too, but a different one.

Three touchstones: reduction — good learning videos are made by leaving things out; ask the provider what they would cut from your material. Sequence — a didactic concept justifies the structure from prior knowledge to new information, not from slide one to slide forty. Audience logic — a mandatory compliance module needs a different tone than a campaign meant to spark curiosity; treating both the same means thinking from style, not from learning.

Bonus for interactive formats: a good provider also tells you when interactivity is not necessary — unplanned branches turn the learning path into a maze. At Videodesign these questions belong in the kick-off workshop: learning goals, audience, key messages — only then do we talk about styles. That is how animation becomes a learning instrument.

Making a learning video yourself can fit when the topic is short and your team can cover concept, storyboard, design, animation and voiceover. If the video must carry a full learning campaign, become interactive or work in several languages, production by an experienced team is useful. Videodesign handles the full process: in the kick-off we settle audience, learning goals and key messages.

Then come the didactic concept, storyline, design, animation and sound design, with your feedback at every step. The result is a learning video that fits your LMS, intranet or campaign. In the free consultation we tell you honestly which route makes sense for your goal.