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VIDEODESIGN BLOG

Video marketing news & blog.

Three editorial team members sort layout cards on a desk, a video edit runs on the laptop, camera and coffee mug beside them
Soft 3D numerals reading 2026 in blended gradient colours on a pastel background.

Explainer Video Trends for 2026: Between Craftsmanship and AI

Explainer Video Trends for 2026: Gradient Design, Mindful Craftsmanship, and AI as a Sidekick Rather Than a Supervillain. With Real-Life Examples.

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Video player window with a red play button and a part-filled progress bar on a red background

Place YouTube Ads 2026: Instructions incl. Demand Gen

Placing YouTube ads made easy. All formats and targeting options explained, with step-by-step instructions for CH companies.

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Illustrated schoolyard with pupils walking and chatting in front of a low school building.

Explainer Video: 12 Characteristics That Really Matter

What makes a good explainer video? 12 concrete characteristics: from storytelling to AI and accessibility. With real-world examples.

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Hand holding a smartphone showing the TikTok splash screen with its logo.

TikTok for Business: How to Use the Platform Strategically

TikTok for companies: Is it really worth it? Yes. We show you how to use TikTok 2026 specifically for marketing, reach and customer loyalty.

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Tablet on a wooden desk with the Google search page open, next to a coffee cup and a stylus.

Video SEO 2026: How to Get Your Videos Ranking on Google and YouTube

Video SEO: The complete guide for YouTube, Google and AI search. With practical tips you can implement straight away.

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Woman working on a layout on her laptop, surrounded by open books, notes and headphones.

Make Your Own Explainer Video: The 8 Best Tools in 2026 (Free & Paid)

Make your own explainer video, but which tool? We show the 8 best options in 2026, from free to AI-supported, with current prices + assessment.

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Illustrated hiker in the mountains under a timeline running from age 58 to 65, marking the path to retirement.

Explainer Videos for Insurance Companies: When even Customer Advisors

Explanatory videos for insurance: OKP, supplementary insurance, 3-pillar system explained in an understandable way, with Swiss context and real examples.

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Two women lean over a laptop and printed reports, discussing the figures with sceptical faces.

Low-budget? High-impact! How to get the best out of small budgets

Explainer video with a smaller budget? Get the most out of it with 8 specific tips. From planning to dubbing: how to save time & money and achieve ROI.

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Illustrator drawing on a pen display tablet at a desk, with a coffee cup, sketchbook and plant beside him

How an idea becomes an explainer video

Discover how to turn an idea into a professional explainer video. Practical insights, tips and pitfalls for marketing managers.

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An illustrator holds a hand-drawn storyboard while a colleague shows the animation with its motion path on a laptop

Well – health knowledge that resonates. Our five-part video series

Discover our five-part explanatory video series for the Well app. Easy to understand, visually appealing. Digital health services explained.

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