Video Animation

A video animation — also called an animation video — brings digital illustrations to life with motion design: vectorised graphics are set in motion scene by scene, like a cartoon or a flip book. Everything that can be drawn can be animated — which is why animation shows what no camera can film: abstract processes, invisible connections, systems with many actors. When image, sound and story come together, you grasp complicated things faster and remember them longer; people prefer a video to a long text.

The best-known form is the animated explainer video — the two terms are often used interchangeably. That is how Videodesign tells complex topics through visual storytelling — products, processes, strategies: since 2012, over 4,500 videos, conceived, illustrated, animated and voiced in Lucerne.

Three families: 2D — flat, the classic for explainer videos. 3D — with depth, for spatial worlds. Stop-motion — single shots of real objects, as in clay animation. At Videodesign three styles are asked for most.

Whiteboard animation: reduced drawing style, clear messages — the most budget-friendly entry. Flat design: memorable visuals, animated characters, your brand's full colour palette — the modern 2D look. Isometric: 3D vector illustrations, maximum use of space — the big-picture effect for complex systems. Add 2D explainer videos with a style profile of their own, 3D video and 3D animation for technical topics, screencasts for software right on screen — and where real footage tells more, animation combined with film production.

No templates: we develop your own illustration style to your CI/CD and branding guidelines, every illustration individually created and vectorised. Which style tells your topic most clearly is something we settle in the free consultation — honestly, even if it is the cheapest one.

The classic video animation at Videodesign starts from CHF 9'500 — a fixed price by style: whiteboard CHF 7'500, flat design CHF 9'500, isometric CHF 12'500, each for 90 seconds in one voiced language, excl. VAT. The more complex the style, the more work: a plain whiteboard or scribble style takes less than an isometric 3D vector world. Always included: concept and script, storytelling and storyboard, design and animation to your CI/CD, dedicated project management with two feedback rounds per phase.

Every extra 15 seconds costs CHF 950; further languages come as subtitles from CHF 480 or a studio voiceover from CHF 2'000, several with a volume discount. No small print, no billing by the hour: the price in the quote is the price on the invoice — in black and white in your PDF quote, within 24 hours. All packages in detail: on our explainer video pricing page.

Four to six weeks as standard, from kick-off workshop to handover — in three phases: concept, design, and animation with sound, each with two feedback rounds included at no extra cost. You set the pace more than anyone: quick sign-offs bring you closer to four weeks, many internal stakeholders closer to six. Tip: bundle feedback per round and clarify early who signs off.

Before that, things move fast: reply within 12 hours, fixed-price PDF quote within 24 hours. In the kick-off we fix the schedule with all milestones — aligned with launch, campaign or training rollout. Deadline burning?

That is what Videodesign's Express line is for: AI-assisted and curated, with the same standard of clarity. Tell us your date in the first conversation; we plan backwards and tell you honestly whether it holds. The full process is on our explainer video production page.

Because a good animation video is your calling card: it carries your message, anchors it in the memory and builds trust and an emotional bond with your brand. Whether that works is decided in the concept, not in rendering: What gets left out? In what order will your audience understand? Which image carries the message?

That takes storytelling professionals. Have your animation video made by Videodesign and you get the complete package of an animation agency: concept, script, storyboard, illustration, animation and voiceover from one source — in German, French or Italian and in English too, further languages on request, every illustration to your CI/CD instead of from a kit. You need neither experience nor a script, we take care of every step — your desk is full enough. Two feedback rounds per phase, finished after four to six weeks, at a price fixed up front.

Since 2012, over 4,500 videos. Already know what you want? Then go straight to explainer video production.

Your goal and the intended use decide — there are good reasons for both. Live action shows real people and real places; that heightens emotion and creates authenticity, for instance when your company itself takes centre stage. Animation abstracts and simplifies complex content, every scene can be drawn, no location needed — and it is cheaper to produce. Above all, it shows what no camera can film: abstract processes, invisible connections, systems with many actors.

Because your video should portray your company as authentically as possible, live action often suits an image film, animation the explanation of a financial product. And sometimes both: animation and real footage together create a fantastic dynamic — where real images tell more, Videodesign combines animation with film production. What fits your topic, audience and budget is something we settle in the free consultation — honestly and concretely.

Completely — nothing comes from a kit. We develop your own illustration style to your CI/CD and branding guidelines: colours, shapes and characters follow your brand, not a template; every illustration is individually created and vectorised. In design we build the storyboard for your video animation, show you options for the illustration style and draw every scene through — you decide before anything is animated. The sound is yours too: in the concept phase you pick the voice from voice artist demos, and at the end professional sound design adds the finishing touch.

In every phase — concept, design, and animation with sound — two feedback rounds are included at Videodesign. The result looks like your brand — not like a hundred other videos from the same tool. On request we also turn the vectorised illustrations into advertising banners and posters; later updates are no problem.

In presentations, on your website, in social media, on YouTube and LinkedIn, at trade fairs, in sales, in your newsletter — usually in several places at once. On the website, a white background allows frameless embedding. For social media, where people often watch without sound, we add subtitles; a standalone subtitled language version starts at CHF 480. Because every illustration at Videodesign is vectorised, on request we turn it into advertising banners, posters or icons — as an add-on service.

Later updates to the video are no problem. Video animations run most often in marketing, sales, internal communication and HR — for products, processes, strategies and new features. Where your video achieves the most is something we settle in the kick-off workshop, together with audience and key messages. On request we help with distribution after handover — reach is everything for explainer videos.