Explainer Video Production

Both can be right. How do you make an explainer video yourself? With template software or AI tools – for an internal training video or a quick social post that is often enough; we compared the 8 best tools honestly, free ones included. But budget realistically: even with a tool, a 90-second video quickly takes four to eight working hours, and the result looks like a template.

Having it made pays off when the video represents your brand, needs a visual language of its own, or several language versions are planned. Because storytelling is a craft: someone has to decide what to leave out and in which order your audience will understand. At Videodesign you get the complete package for that – concept, script, storyboard, illustration, animation and voiceover, every illustration hand-drawn in your corporate design. Your part: briefing, kick-off workshop, clear feedback rounds.

After four to six weeks your video is finished, at a price fixed up front. Since 2012 we have made over 4,500 explainer videos, and we know what works. You get a video that lasts – and a clear desk.

A fixed price by style: whiteboard CHF 7'500, flat design CHF 9'500, isometric CHF 12'500 – each for 90 seconds in one voiced language, excl. VAT. Always included:

• concept and script,
• storytelling and storyboard,
• design and animation in your corporate design,
• a dedicated project manager with quick feedback rounds.

Extra length costs CHF 950 per 15 seconds; further languages come as subtitles from CHF 480 or a studio voiceover from CHF 2'000. No small print, no hourly billing: the price in the quote is the price on the invoice. Your PDF quote arrives within 24 hours – free and without obligation. All packages and every pricing question are on our explainer video pricing page.

Five steps with clear correction loops – we call them feedback rounds.

1. Kick-off workshop: we dig into your topic and set audience, key messages and a timeline with all milestones; you bring briefing materials and take part.
2. Concept: you get storyline ideas and voice artist demos in every language you need, choose the voice and give feedback on the script.
3. Design and storyboard: we develop the style to match your corporate design and draw every scene through – you see each shot before anything is animated.
4. Animation and sound design: characters walk, scenes flow, and sound design, music and voice become one whole.
5. Handover: your video is ready for every channel.

In every phase – concept, design, and animation with sound – two feedback rounds are included, at no extra cost. Your dedicated project manager keeps you in the loop, and thanks to the fixed price your budget stays the same from start to finish. Kick-off to handover takes four to six weeks. The full process is on our explainer video production page.

That depends on topic, audience and budget – and we tell you honestly what fits, even if it is the least expensive style. The three most requested at Videodesign:

• whiteboard, with a reduced drawing style, clear messages and highlight colours from your brand – ideal for step-by-step processes, and at CHF 7'500 the most affordable entry.
• Flat design, with memorable visuals, animated characters and your full brand palette – the choice for emotional messages.
• Isometric, with 3D vector illustrations and full use of the space for a big-picture effect – when many parts of a system need to be visible at once.

We also produce 2D and 3D explainer videos, screencasts and e-learning videos, and where the topic calls for it, live-action film instead of animation. A style is never a template with us: in the design step we show you illustration styles, develop the look for your brand and draw every scene through before anything is animated. In your free consultation we look at your topic together – and examples from over 4,500 projects show you how each style works in practice.

A well-rehearsed team in Lucerne. Concept developers and copywriters write the storyline and script, illustrators draw every scene by hand, animators and sound designers bring it all to life – coordinated by your dedicated project manager, who stays the same person from the first conversation to final sign-off. You get the whole production from one source, from concept through storyline to the finished explainer video. Videodesign is Switzerland's oldest explainer video agency: since 2012 we have produced over 4,500 videos, for brands such as AXA, SBB, Migros, UBS and Huawei – and just as many for SMEs, public authorities, hospitals and schools.

We are locals and guarantee the right tone in your explainer video – voiced in German, French and Italian and in English too, other languages on request. Every illustration is one of a kind, drawn by hand in your corporate identity, no off-the-shelf kit: your video looks like your brand, not like software. And you stay close to the work – with two feedback rounds included in every phase.

Four to six weeks, from the kick-off workshop to handover. Your video passes through three phases – concept, design, and animation with sound – with two feedback rounds included in each. Whether it lands nearer four weeks or six depends mostly on your feedback pace: quick sign-offs are faster; if many people need a say internally, plan for six.

Our tip: bundle internal feedback into one response per round and agree early who signs off. Before all that, things move quickly – a reply within 12 hours, a fixed-price PDF quote within 24. In the kick-off we set a binding schedule with all milestones, aligned to your launch, campaign or training.

Deadline burning? That is what Videodesign's Express line is for: AI-assisted and curated, to the same standard of clarity. Tell us the date in the first conversation – we plan backwards and tell you honestly whether it holds.

Yes – animation is our core craft. Practically every Videodesign explainer video is animated: whiteboard with a reduced drawing style, flat design with animated characters, or isometric with 3D vector illustrations. Add classic 2D animation, 3D video and 3D animation for technical topics, and screencasts for software – and where real footage tells more, we combine animation with film. Animation shows what no camera can film: abstract processes, invisible connections, systems with many actors.

Characters fly, icons dance, worlds come alive; sound design included. In the final step, animation, music and voice become one whole. And because we draw every illustration by hand instead of assembling templates, the animation fits your brand: it does not just move well, it tells your story in your visual language. Whether your topic needs a whiteboard feel, a modern flat look or real 3D is something we settle in your free consultation – honestly and concretely.

None. What is an explainer film? The same as an explainer video: a short, usually animated video that makes a complex topic understandable in one to two minutes.

"Explainer film" is the slightly more traditional label, "explainer video" the more common one today; in Switzerland both are widespread, along with variants such as "video animation". The cost is the same too: an explainer film gets the same fixed-price packages as an explainer video – all details are on our explainer video pricing page. More important than the word is the craft behind it: a sharp script, a well-thought-out storyboard, custom illustrations, clean animation and professional voiceover.

That is exactly what Videodesign delivers – whether you searched for "have an explainer film made" or "explainer video production". Since 2012 we have produced over 4,500 such videos, from whiteboard to isometric. In the end the same thing counts: a complicated topic becomes a video your audience understands on first viewing.

By using nothing from a kit. At Videodesign, every illustration is hand-drawn and developed from scratch for your brand: colours, shapes and characters follow your corporate identity, not a template. In the design step we develop the visual style to match your corporate design, show you illustration styles to choose from, and then draw every scene through in detail — you see exactly what each shot will look like, and you decide before anything gets animated. Add to that our iterative approach: in every phase — concept, design, and animation with sound — two feedback rounds are included.

Your feedback flows in at every step, and there is no moment where the video moves on without your sign-off. The sound belongs to the brand too: you choose the voice yourself from demos, and sound design and music are tuned to your video. The result is one of a kind and looks like you — not like the hundred other videos from the same tool. So you can let us create your explainer video without worrying: it will be as unique as your brand.

Practically all of them — since 2012 we have created over 4,500 explainer videos for companies, public authorities and organisations from almost every industry. Especially often for banks and insurers making complex financial products and digital services understandable. For IT and software companies explaining their applications to customers and employees. For pharma and healthcare, where patients are educated in a way that fits the audience.

For public authorities that want to reach their citizens directly. For industry with its strategies around Industry 4.0, for educational institutions, and for logistics with its connected processes. You can see a cross-section on this page: brands such as SBB, ETH Zurich, CSS, Emmi and Huawei have their explainer videos made with us — and just as many SMEs. The videos are used most often in marketing, sales, internal communication and HR: for products, processes, strategies and new features.

You bring the industry knowledge, we bring the explaining craft — in the kick-off workshop we dig into your topic, no matter how specialised it is. In regulated industries, the clear sign-off process helps: with two feedback rounds in every phase, subject-matter and compliance stakeholders can weigh in structurally without derailing the schedule. We are happy to show you references from your industry — in our explainer video examples or in the free consultation.

Yes — German, French and Italian are our standard languages, and English too; further languages are available on request. One professionally voiced language is included in the fixed price. Every additional language version comes in two variants: as a subtitled version from CHF 480, or as a studio voiceover from CHF 2'000 — professional voice artists record in the studio, and we adjust the animation to the new audio track so timing and emphasis land in every language.

You choose the voices yourself: as early as the concept phase, you receive voice artist demos in every language you need. With several language versions you benefit from volume discounts — which pays off for national campaigns, public-sector communication and training in multilingual companies. As a Swiss agency we know what matters here: we are locals and hit the right tone in every national language.

Our tip: plan your language versions from the start. If we know at concept stage that several languages are coming, we write and design so the adaptation becomes faster and cheaper. You'll find language pricing on our pricing page.

Then your video works for you — without us. You receive your explainer video ready for every channel: website, YouTube, LinkedIn, trade fairs, sales or newsletter. Handover really means handover at Videodesign: every video we have delivered since 2012 has worked without us ever since. Legally you are on safe ground too: after acceptance and full payment, you receive a usage right unlimited in time and place. In practice: you can use your video without limits — on your website, at trade fairs, internally, on social media, today and in ten years.

The one exception we would rather tell you up front than afterwards: classic ad placements — on TV, radio, in cinemas, in stadiums, at the point of sale or as pre-roll advertising — require our prior written consent. And should something ever be wrong with the final product, a warranty period of 24 months from delivery applies. The details are in our terms and conditions. If you want more, we stay on board — by choice, not by lock-in. For distribution, we help you find and reach your audience on the right platforms — because reach is everything for explainer videos.

For analysis, we measure the impact against the KPIs defined in the kick-off; the results feed into optimisation and into your next video. Your video can also be extended at any time: with social media snippets for TikTok, LinkedIn or Instagram, with an infographic on your topic — or with additional language versions, as subtitles from CHF 480 or a studio voiceover from CHF 2'000. And if you need targeted support later, you simply step back in: we accompany you from A to Z — or exactly where you need us.

Surprisingly little. For the quote, three things are enough:

• What do you want to explain?
• Who is the video for?
• And by when do you need it?

With that, you receive your fixed-price PDF quote within 24 hours — and a reply to your enquiry within 12 hours. For the project start we then need your briefing: materials on your topic and brand — and ideally you already know who signs off internally. In the kick-off workshop — at your office, at ours in Lucerne, or online — we gather the rest together: audience, key messages, timeline. After that, your effort comes down to clear moments: choosing your voice artist from the demos and giving feedback — on the script, the design, the animation and the sound, in two rounds per phase. You do not need to prepare your expertise for us: you know your topic inside out, we translate it into imagery — that is the division of labour. Everything else — concept, copy, illustration, animation, voiceover — is on us, as your creative sparring partner: since 2012, across more than 4,500 projects.

The short answer: yes, that is possible. First things first: after acceptance and full payment, you use your finished explainer video without limits in time and place — on your website, at trade fairs, internally, on social media. The illustrations, drafts and concepts from the working process are a chapter of their own: using them as standalone assets — say as advertising banners, posters, icons or presentation graphics — requires our prior written consent. Why that is a win for you rather than a hurdle: every illustration is drawn by hand and available as a vector file — so it can be brought into any format without loss.

That is exactly what we are happy to deliver as a service: banners in every size, posters, icons for your website or slides in the look of your video — cleanly prepared, so your explainer look stays consistent across every channel. Just ask your project manager — ideally as early as the kick-off, if you already know you want to reuse the illustrations: then we plan the additional formats in from the start. The legal details are in our terms and conditions.

As a full HD video in MP4 format — the standard that runs practically everywhere: on your website, on YouTube and LinkedIn, in presentations, on your intranet or at trade fairs. You receive this master file ready to use at the handover: upload, embed, play — no special software, no conversion. If you need more, we deliver further formats and resolutions on request: 4K for large screens, square or vertical versions for social media — for TikTok, Instagram or LinkedIn, for example. That way your video also works cleanly where people watch in portrait format and often without sound.

Our tip: tell us as early as the kick-off which channels your video will run on — then we take the target formats into account in the visual composition from the start. Your video also stays extendable in terms of language: additional language versions are available as a subtitled version from CHF 480 or as a studio voiceover from CHF 2'000. In short: the full HD master in MP4 format is always included — everything else follows your channels. Just tell us what you need.

A pilot project is possible, as a way to get to know how we work: a 30-second short explainer video at a fixed price of CHF 3'500 excl. VAT, for example. It lets you experience the whole collaboration in miniature – kick-off, script, storyboard, animation and voiceover, with your sign-off after every phase – and at the end you hold a finished, immediately usable video, say as a social media teaser or a compact product explainer.

A pilot is not a must, though: the consultation is free, the fixed-price PDF quote arrives within 24 hours – non-binding and valid for 30 days – and within the project you approve script, storyboard and animation one by one, with two feedback rounds per phase. Pilot or the full video straight away: we are happy to advise you on which entry point fits your topic and your timeline. All packages are on our explainer video pricing page.