Strategy Video

A strategy video is a short, usually animated video that makes a corporate strategy understandable — for employees, stakeholders or both. It translates slide decks and strategy papers into a story with a clear arc: Where do we stand? Where do we want to go? What does that mean for the people who make it happen?

The term: strategy visualisation — abstract goals become images, jargon becomes imagery, in your corporate design, voiced by professional voice artists. It is used wherever strategy has to land: at the town hall, on the intranet, in onboarding, in leadership communication, with the board and partners. Videodesign has produced explainer videos for exactly such jobs since 2012 — strategies are among the most frequent explainer topics alongside products, processes and new features, such as industrial strategies around Industry 4.0. The goal: in the end, everyone has the same direction in view.

Because facts convince, but stories move — and a strategy needs both. The strategy PDF gets skimmed, the 60-slide presentation forgotten after the meeting. A video combines image, sound and narrative, lands in seconds and stays in the mind. And it forces reduction: for a few minutes of video, someone has to decide what the core is, what gets left out and in what order the audience will understand — that sharpens the message, often beyond the video itself.

A video also explains any number of times at consistent quality: everyone hears the same story, at headquarters or in the field, today or at onboarding a year from now. In multilingual Switzerland: we voice in German, French and Italian — one production, every part of the country, the same message. Strategy communication stops being a one-off event and becomes a tool that keeps working for you.

On the same pipeline as our explainer videos, in three phases after the kick-off. Kick-off workshop: we dive into your strategy — strategy papers, target pictures or presentations are the ideal basis — and define audience, key messages and timeline. Concept: storyline and script, plus voice artist demos.

Design and storyboard in your corporate design: you see every scene before animation starts. Then animation and sound. Internally it takes little, but the right things: someone who can speak for the strategy's content, and a clear sign-off — for strategy topics usually the executive board.

Two feedback rounds in every phase give leadership and specialist units structured room to weigh in, without tipping the schedule. As standard four to six weeks, planned backwards to your date — town hall, kick-off event or annual report. Reply within 12 hours, PDF quote within 24 hours.

At Videodesign, from CHF 7'500. Usually a strategy video is an animated explainer video with a strategy focus — then our explainer video fixed prices by style apply, for 90 seconds in one voiced language. All packages, add-ons such as extra length or language versions, and every pricing question are on our explainer video pricing page. If your strategy communication needs more — a strategy roadmap as an infographic, several chapter videos, an accompanying learning track — we quote the whole package individually.

The amount in the quote is the amount on the invoice, no small print; your PDF quote arrives within 24 hours. Our honest advice: better one focused video that tells the strategy clearly, plus a roadmap to look things up — than a twenty-minute epic nobody finishes. What your project needs is something we settle in the free consultation.

Usually a combination, staged by task. The strategy video is the entry point: in a few minutes it tells where the journey is going and creates the shared picture — ideal for the town hall, the intranet launch and onboarding. The strategy roadmap as an infographic is the reference work: the big picture at a glance, on the intranet, in the meeting room, in the presentation.

The learning track adds depth: e-learning modules or interactive formats with which teams play through what the strategy means for their everyday work — those who take part learn best; animated infographics also support change mobilisation. The advantage of the combination: concept and illustration world are created once and carry all formats, everywhere in your corporate identity. What you really need, and in which order, is something we settle honestly in the free consultation.

For any organisation whose strategy has to reach more people than fit into one meeting room. Industrial companies visualise their strategies around Industry 4.0 and digitalisation — hardly any sector is as complex and in flux. Banks and insurers explain their transformation externally and internally.

Public authorities make legislative goals and programmes tangible for citizens and staff. In an SME, the video replaces the hundredth repetition of the same presentation. The audiences differ: employees need the "what does this mean for me?", the board, partners or investors the overall picture — a main version plus adapted cuts often pays off.

Size doesn't matter: SMEs and corporations, hospitals and public administrations. Does your strategy so far exist mainly as a PDF? Bring it to the free consultation — we'll tell you concretely what it could look like as a video.