Recruiting Video & Employer Branding Video

A recruiting video — also called an employer branding video — shows your employer brand and makes your HR recruiting easier: a real look inside your company for potential employees, which strengthens team spirit in-house along the way. Through social media it reaches exactly the talent you are looking for — motivated, interested, in demand — and sparks interest with authentic storytelling. That makes you an employer of choice and keeps you top of mind, even with ideal candidates who aren't actively looking.

The forms: the short social media spot with a wink, the behind-the-scenes film where employees walk through their workday, the classic employer branding film. The subtle difference: "recruiting video" targets concrete roles and campaigns, "employer branding video" builds the employer brand long-term — in practice the two go hand in hand. Videodesign has produced both since 2012, from the trainee campaign for PostFinance to culture films for SMEs.

Two honest anchors up front: an animated recruiting video at Videodesign starts from CHF 7'500, a recruiting video with a shoot from CHF 10'000. Beyond that, length, concept and execution count. Employer branding videos are mostly live action, sometimes with animation — then shooting days, locations, the number of employees taking part and post-production set the effort. An animated recruiting video — like our spot for the Swiss Advertisers Association — needs no shoot logistics and is the more affordable option.

Your budget sets the frame, and we get the maximum out of it instead of selling you the most expensive concept. It stays plannable: after the free consultation you receive a PDF quote within 24 hours with all services and dates, and the amount in the quote is the amount on the invoice — no small print. Reply within 12 hours. And do the counter-maths: an unfilled position costs you every month — a good recruiting video works for you for years.

We usually plan 25 working days — about five weeks from kick-off to finished video. That covers concept and script, organising the shoot with your employees, the shoot itself and post-production. Two things set the pace: scheduling with the employees who will be on camera — the earlier they are confirmed, the faster the shooting plan stands — and your internal sign-offs, especially when HR, communications and management all weigh in. Our tip: one bundled response per round, and clarify early who signs off.

We fix the binding timeline in the kick-off, counted backwards from your campaign start — apprenticeship intake, trade fair or posting window. In a real emergency we find a faster solution — just talk to us. Before that, things move quickly: reply within 12 hours, PDF quote within 24 hours.

Four steps, from analysis to rollout. Kick-off: together we analyse your target group — which talent are you looking for, what convinces them? — and define the key messages of your employer presence. Concept and storytelling: we develop a gripping storyline and write the script for your employer branding video — with your vision, your values and, where it fits, a wink. Shoot: we film on site, take care of the set and get your employees in front of the camera in a way that feels comfortable — matching your CI/CD.

Distribution: we market your video on the right channels, LinkedIn or TikTok, and optimise on the performance analysis until you reach your ideal audience. One dedicated contact accompanies you, your feedback flows in continuously — so the result is a video that feels real to candidates. Because it is.

Five things confirmed across hundreds of recruiting projects. A clear vision: your video makes tangible what sets you apart from other employers — otherwise it stays interchangeable. Emotional storytelling: stories stick — put your team, your product or something unexpected centre stage. Authenticity: real employees speak and walk viewers through their workday — candidates instantly sense whether a glimpse is genuine.

Humour: a dash of it lifts you out of the crowd, communicates at eye level and shows that fun together is part of your culture — "no bullshit", as our trainee campaign took it literally. Courage to stand out: more and more companies rely on video; plot twists, new formats and channels set you apart — the younger audience has long been on TikTok. The simplest test: show your video to someone who doesn't know your company. If the right person then says "I want to work there", it works.

The labour market has turned: skills shortages are a bigger issue than ever, and in many industries it is an employee's market — you don't choose from many applications, the talent chooses from many employers. A recruiting video makes sure the right candidates see you as a desirable employer and you are their first choice. It works three ways. Outward: through social media it reaches exactly the talent you are looking for — including the passive ones who would move if the right thing came along.

In the process: those who apply after a genuine glimpse know what they are getting into — applications fit better, you save time in pre-selection. Inward: a video in which your own team shows its work strengthens team spirit and loyalty. And because a good video runs for years — on your careers page, at job fairs, in postings — the investment spreads across every hire it helps trigger.

Both show your company — for different eyes. The image film tells the whole company for everyone at once: customers, partners, the public, applicants. It runs on your website, at trade fairs and in pitches — employer branding is one of several effects. The recruiting video reverses the viewing direction: it is made for candidates only and answers their questions — What is everyday life like?

Who are the people? What does this company believe in? It runs where the talent is — on LinkedIn, TikTok and in your job campaigns — and may be more pointed, more personal and cheekier. The rule of thumb: if you lack visibility as a company, start with the image film; if you are fighting for specific talent, you need the recruiting video.

Many clients combine both — the image film as the base on the careers page, short recruiting clips for the campaign. What fits you is something we settle in the free consultation; more on the company portrait on our image film page.

Wherever your ideal candidates spend their time — somewhere different for each target group. LinkedIn reaches professionals and leaders, TikTok and Instagram the younger audience down to apprentices; even if you're not on TikTok yet — Gen Z has been for a while. Then there are your own channels: careers page, job ads and portals, career fairs and events — and internal use, from onboarding to team gatherings.

What decides is channel-appropriate editing: a 90-second film for the careers page, short punchy cuts for the social campaign — that is how our trainee campaign for PostFinance hit exactly the right audience. Distribution is part of the service: we market your video on the right social channels, analyse the performance and optimise until you reach your ideal audience. So you get a channel plan with the video — in the kick-off we define which formats and lengths your campaign needs, so you don't produce twice.

Yes — in two ways. The direct one: an animated recruiting video. No shooting day, nobody in front of a camera — illustration and animation tell who you are, what you offer and what you believe in, designed to your corporate identity. That is how Videodesign produced the recruiting spot for the Swiss Advertisers Association, entirely without shoot logistics.

An animated video shows no individual faces — it doesn't go stale when someone leaves, and nobody has to be talked into anything. It is often the more affordable option too. The second way: taking the shyness seriously. On a shoot we take care of the set and get your employees in front of the camera in a way that feels comfortable: no memorised lines, just their own workday — as with migrolino, where employees walk through their day.

Not everyone has to take part: two or three willing voices carry a whole video. Hybrid forms work too — animation plus live footage. Which way fits is something we settle in the kick-off; tell us about your team in the free consultation — reply within 12 hours.