Product Video

A product video markets a product: it shows it in a positive light, explains it in detail where needed, and gets the key USPs across. It stirs emotions, so a positive image stays in mind. Distributed through the right channels it wins attention, creates a clear incentive to buy and extends your reach — conversions rise, and sales with them. A sales booster with minimal wastage.

A commercial condenses one message into seconds, an explainer video makes a complex topic understandable — the product video sits between the two and may do both: excite and inform. At the point of interest it works like a trained sales expert: friendly, comprehensive, competent, around the clock. Videodesign has produced product videos since 2012 — from the SBB Mobile app to Emmi Caffè Latte to the electronic patient record for the Federal Office of Public Health.

Two honest anchors up front: an animated product video at Videodesign starts from CHF 7'500, a product video with a shoot from CHF 10'000. Beyond that, the concept decides. The biggest cost drivers: number of shooting days, actors (amateurs or professionals), purpose — online campaign or TV advertising — and the effort in post-production.

An animated product video needs no shooting days and is therefore the more affordable option. The fixed price always applies: after the free consultation you receive a PDF quote within 24 hours with package, services and dates — the amount in the quote is the amount on the invoice, no small print, no billing by the hour. So you can justify your budget internally before production starts.

Reply within 12 hours. Our advice: bring goal, audience and target date — from that follows the concept, and from the concept the price. Not the other way round.

From about four weeks — the exact duration depends on the concept. Three things decide: preparation (premises, props, permits, casting), the number of shooting days and the complexity of post-production. An animated product video without a shoot is quicker to schedule than a live-action film with several locations. We fix the binding timeline in the kick-off workshop, counted backwards from your date — product launch, trade fair or campaign start.

After that you know what we deliver and when we need your feedback; our iterative process brings you in at every step. One tip that saves more time than any shortcut: bundle internal feedback into one response per round and clarify early who signs off. Before the start, things move fast — reply within 12 hours, PDF quote within 24 hours. Tell us your deadline in the first conversation: we'll tell you honestly whether it holds.

In four steps — and your feedback counts in each. Kick-off workshop: we dig into your topic and settle audience, key USPs and timeline. Concept: your product video gets a concept and storyline; in parallel we record voice demos with our artists, and you listen. Design and storyboard: the storyboard takes shape, with proposals for the visual style — to your CI/CD or as a style of its own for your product.

For live action, the shooting days with the agreed scenes follow now. Production and post-production: we animate, edit, do the colour grading and take care of background music, sound effects and sound design. At the end your product video is ready for every channel — on request, as a 360° agency, we also support distribution and performance analysis of your campaign. One dedicated contact guides you through every step.

That depends above all on the product. Live action shows your product tangibly: material, feel, application in real hands — strong for consumer goods and wherever authenticity sells. Animation abstracts, simplifies and shows what cannot be filmed: cross-sections through a machine, data flows of a software, how a medication works. It needs no shoot logistics and is therefore often faster and cheaper.

Often the combination is strongest: real footage for the emotion, animated elements for the clarity. This craft is our core — from 2D through isometric worlds to 3D visualisation, every illustration in your CI. If your product mainly needs explaining, we'll say so honestly: then an explainer video may fit better. We advise you free of charge and concretely — in the end, what shows your product most clearly wins.

Four things you can measure. Understanding at the point of interest: your video informs like a trained sales expert — benefits and applications exactly where customers decide, in the online shop, on the product page, at the trade fair stand. Attention and reach: a concise video gets watched, shared and remembered — more reach with minimal wastage.

Conversions: those who understand, buy — a clear incentive to buy, rising conversions, more sales. Impact beyond the shop: an informative product video elevates your portfolio for business partners, investors and customers — in the pitch, the presentation, the sales conversation, instead of another PowerPoint. And because a video has no opening hours, it works for you around the clock — on every channel, in one or several language versions, voiced in German, French and Italian and in English too.

The length — and with it the depth. A commercial has 15 to 45 seconds: it condenses one message, wins attention and anchors your brand. What the short spot cannot do, the product video makes up for: it has room for every benefit, application example and use case of your product — with storytelling that sticks. The rule of thumb: the spot makes people curious, the product video convinces them.

That is why the two often complement each other in one campaign — the spot on social media or TV, the product video on the landing page, where it closes the sale. Production differs too: a TV-ready spot needs different dramaturgy and delivery than an informative video at the point of interest. Videodesign produces both formats in-house and tells you honestly which reaches your goal faster — or whether the combination is the strongest answer. More on the short format on our advertising video page.

For practically all of them — from a yoghurt drink to an industrial machine. Our projects show the range: the SBB Mobile app, Emmi promotions and Caffè Latte, Fertility.ch for Merck, the Pilatus Arena's HCKL card, the electronic patient record for the Federal Office of Public Health, Coop Vitality's online pharmacy, ESSENTIALbasic for the textile machinery manufacturer Rieter. The format is especially strong for products that need explaining: software, finance and insurance products, medical technology, digital services — wherever the benefit is not visible at first glance.

In design, almost anything is possible: 360° videos, animation elements, real footage, or the combination with an e-learning concept if your product also needs training. You don't choose from all formats and styles alone: in the kick-off we analyse product, audience and purpose and recommend the format that shows your USPs most clearly. Your industry knowledge, our explaining and staging craft — that is how we share the work.