3D Video & 3D Animation

A 3D video animation is a computer-animated video that shows products, processes or entire worlds in three dimensions and realistically — with depth, light and perspective. Its biggest advantage: it also shows what does not (yet) exist — a prototype, a planned building, the inside of a machine, a process inside the body that no camera can film. The realistic implementation increases the emotional connection and positively influences the purchase decision. Typical uses at Videodesign: 3D commercials, 3D explainer videos, 3D visualization for architecture and the medical field, 3D models for product presentation, 3D concept models for prototyping.

We use the latest technologies and trends in the industry — and give sound design the same weight as the picture. Videodesign has produced in Lucerne since 2012: over 4,500 videos, for brands such as SBB, Roche, PostAuto and InCore Bank. You can see examples right on this page.

Four reasons from over 4,500 projects.

1. Purchase decision: 3D shows your product realistically, even if it does not exist yet — that increases the emotional connection and positively influences the purchase decision, worth gold in pre-sales and product launches.
2. Technology: Videodesign works with the latest 3D technologies and trends in the industry, with the same care for sound design.
3. Versatility: a 3D video runs in cinema and TV, at the POS, at trade fair presentations, on social media — and delivers still images for print; internally for training, externally for marketing.
4. Range: from 3D commercials through 3D explainer videos to architecture and medical visualizations.

Whether the effort pays off for your topic or a leaner style delivers more, we tell you honestly in the free consultation — reply within 12 hours.

A 3D explainer video combines two crafts: the explainer video, which makes a complex topic understandable in one to two minutes, and 3D design, which shows spaces, systems and products with depth and overview. At Videodesign, two routes lead there. The fixed-price route: our isometric package — more overview for complex content, with the big-picture effect, 3D vector illustrations and maximum use of space, ideal when many parts of a system need to be visible at once. CHF 12'500 for 90 seconds in one voiced language, excl.

VAT. The second route: full 3D animation for technical topics, product visualizations or commercials — realistically rendered, with light, materials and camera moves, quoted individually. What fits depends on content, use and budget; we honestly recommend what explains your topic most clearly. As with every explainer video by Videodesign: concept, script, storyboard, animation and voiceover from one source, two feedback rounds per phase.

Almost everywhere — that is its strength. Externally: cinema and TV, point of sale, trade fair presentations, social media — plus still images for print such as posters, brochures, product sheets. Internally: the same production for training, where processes, machines or safety systems are shown in space instead of described in the abstract.

That is why we deliberately separate internal use for training from external use for marketing — and plan in the kick-off which channels your video should serve. Examples by Videodesign: the SBB mobile app, crypto currencies for InCore Bank, PostAuto's SmartShuttle, ESSENTIALbasic for the industrial group Rieter, alert and warning systems for Kockum Sonics. A tip from over 4,500 projects: decide where the video will run before production — then format, length and tonality are right, and one production serves several channels.

From CHF 12'500 — upward, scope decides, so two anchors. The fixed-price entry into the 3D look is our isometric package with 3D vector illustrations: CHF 12'500 for 90 seconds in one voiced language, excl. VAT — including concept and script, storytelling and storyboard, design and animation to your CI/CD, and dedicated project management. Every extra 15 seconds costs CHF 950.

Fully rendered 3D productions — photorealistic product visualizations, 3D commercials — can cost significantly more; we calculate that per project. Reply within 12 hours, individual PDF quote within 24 hours — and here too, the price in the quote is the price on the invoice. All packages, options and pricing questions are on our explainer video pricing page.

Five steps, with your feedback at each.

1. Kick-off workshop: we dig into your topic, analyse the target group, define core messages and schedule.
2. Concept: storyline suggestions plus voice artist demos for the narration.
3. Design and storyboard: suggestions for the illustration style, every scene to your CI/CD — you see your video before anything is animated.
4. Animation: characters fly, icons dance, whole worlds come to life, sound design included.
5. Handover: ready for every defined channel.

In every phase, two feedback rounds are included, at no extra cost. Your effort stays small: provide briefing materials, join the workshop, pick the voice from the demos, give feedback — Videodesign takes care of the rest. As standard it takes four to six weeks from kick-off to handover; the binding schedule with all milestones is set in the kick-off. The full process is on our explainer video production page.

Any industry whose topic becomes clearer in three dimensions — and that is many. Mobility and public transport: SBB explains its mobile app, PostAuto its autonomous SmartShuttle. Finance: InCore Bank makes crypto currencies tangible. Industry and mechanical engineering: Rieter presents its digital offering with ESSENTIALbasic, Kockum Sonics its alert and warning systems — 3D suits technical products whose inner workings no camera can capture.

Architecture and real estate use 3D visualizations of planned buildings, the medical field imagery of processes inside the body. Whether training, product launch or trade fair: you bring the industry knowledge, our 3D animation studio brings the explaining and 3D craft — since 2012, over 4,500 videos, 4.82 out of 5 with over 280 reviews on ProvenExpert. We are happy to show you references from your industry in the free consultation — or in our explainer video examples.

Yes — that is exactly what 3D animation is made for, even if the product does not exist in reality (yet). From CAD plans, sketches or concepts we build a realistic presentation your audience can see, understand and want before the first unit is built. That makes 3D the tool for product launches, crowdfunding campaigns, investor presentations and pre-sales — the realistic implementation increases the emotional connection and positively influences the purchase decision.

The same goes for 3D concept models, prototypes and architecture visualizations: the planned building stands in the video before ground is broken. At Videodesign this becomes a story, not a sterile product demo — concept, storytelling, sound design and voiceover from one source, two feedback rounds per phase. Tell us what you are planning: reply within 12 hours, PDF quote within 24 hours.

As standard in German, French and Italian and in English too, further languages on request; one professionally voiced language is included in the fixed price. You choose the voice yourself — as early as the concept phase, from voice artist demos in every language you need. With 3D videos in particular, going multilingual pays off: the same elaborate animation carries several markets without re-production. Every additional language version comes as a subtitled version from CHF 480 — ideal for social media, where people often watch without sound — or as a studio voiceover from CHF 2'000: professional voice artists record in the studio, and we adjust the animation to the new audio track so timing and emphasis land.

Several language versions come with a volume discount — say for trade fairs across language regions or international product launches. Tip: plan the languages from the start, and the adaptation gets faster and cheaper. Language pricing is on our pricing page.