Explainer Videos for Universities & Colleges

Three things: their offering, their projects and their research. The offering is about winning students — this is how ETH Zurich presents its Master in Science, Technology and Policy, and FREI'S Schulen even show their spot at the FCL stadium. Projects are about understanding and buy-in: the University of Zurich explains the digitalisation initiative of Zurich's universities — a topic with many stakeholders that hardly anyone can grasp without video. Research is about translation: for the University of Zurich's CANVAS cybersecurity project and the digital supply chain of the University of Applied Sciences Graubünden, we broke study content down to the essential points.

Then there are publishers: Klett und Balmer explains the new edition of «Young World 1». With our academic background we guarantee the knowledge transfer — your faculty provides the substance, we provide the clarity. That is how a video also reaches prospective students, media and funders — at first viewing.

Yes — with us, explainer videos are not one-way communication. On request we add interactive elements such as polls or quizzes, and we deliver complete e-learnings, including integration with a learning management system so learning outcomes can be evaluated. Learners watch a video, answer comprehension questions and go deeper in class — instead of just consuming. Typical: onboarding modules for students, continuing-education offerings, training for university staff.

Often it starts with a single explainer video — say, for the learning platform — and later grows into a series or an e-learning; style and assets carry over. We think about evaluation too: quiz results and completion rates from the LMS show where learners drop off — and where the next video picks up. What makes sense for your project is something we clarify in the consultation; everything about learning and training videos is on our e-learning videos page.

Learning research says yes: people process information better when it arrives through two channels — visual and verbal. The foundations, from the cognitive theory of multimedia learning to studies on better learning outcomes with video, are summarised in our article on explainer videos in education. For your practice this means: a well-made explainer video establishes the base understanding — watch, pause, repeat, at your own pace — and takes load off teaching and communication.

The key is "well-made": reduction to the core message, deliberate dramaturgy, visuals that follow the narration instead of distracting. That is what we hold ourselves to — high standards without overcomplicating: we distil the essence of your content and add our expertise in audiovisual communication. And because learners rewind and re-watch, we check every scene for whether it stays understandable on its own — a learning medium that survives the tenth repetition.

Not through more advertising, but through clearer communication. With the sheer number of universities, colleges and education providers, the winner is whoever shows their profile concisely: what makes this degree programme special, this institute, this school? A concise explainer video or image film proves your competitiveness and underlines your individual advantages — in your institution's own visual language, not in interchangeable gloss. Every illustration is created individually to your corporate design; a video for ETH looks different from one for a private school, because it has to.

For student recruitment the video accompanies the whole decision journey — from the social media snippet to the programme page to the info event — and stays current because it explains rather than stages: content ages more slowly than image footage. Subtitled versions or additional voiceovers open up international prospective students with the same visual world. Even the annual report can become a flagship: for HWZ, we turned it into an explainer video that gives the mass of figures a lightness.

On a schedule that prices that in. At educational institutions, responsibilities are complex and decision paths long: institute management, communications office, faculty, sometimes a committee. So from the start we build an individual, transparent schedule that involves everyone concerned — the feedback of all stakeholders is incorporated, the process stays smooth.

Concretely: in every phase — concept, design, and animation with sound — two feedback rounds are included. Your institution bundles the responses per round; who signs off is defined in the kick-off. Production takes four to six weeks as standard — planned in time, your video is ready before semester start, open day or enrolment deadline.

Your part: briefing, workshop, feedback — we take care of the rest. Two tips from many university projects: appoint one academic and one communications contact early, and the rounds stay feedback rounds instead of a consultation procedure. And a committee that is hard to schedule is deliberately placed in the storyboard phase — where changes cost the least.

Education pays the same price as everyone with us — fair and fixed: packages by style for 90 seconds, with concept, script, storyboard, design, animation and voiceover included. Practical for budget submissions: the fixed price is set before the project starts, the PDF quote lists everything and arrives within 24 hours.

All packages and pricing questions are answered on our explainer video pricing page.