Patient education that actually lands.
You explain the procedure in the consultation — and at home the questions come back anyway? Whether patients, staff, a department or the executive board: we explain medical topics so that exactly that audience understands them — from procedures to apps to the electronic patient record. Since 2012, for hospitals, pharma and health platforms across Switzerland.
Hospitals, pharma and health organisations explaining with us:
In hospitals and in pharma, people come first — and almost every topic needs an explanation they can actually follow. Four explaining jobs from our healthcare projects:
The consent conversation went well — and the patient still calls in the evening. A video shows the procedure calmly, step by step, as often as anyone wants. That is how the Winterthur Cantonal Hospital eye clinic explains laser eye surgery, Yuvis eye practice cataracts, Spital Thurgau the robotic-assisted VELYS solution, Baselland Cantonal Hospital its outpatient surgery centre — and Hirslanden shows how to do a breast self-examination.
The app is live, the record exists — and nobody knows what to do with them. Well shows how users receive medication via the app; the Federal Office of Public Health explains the electronic patient record (EPD).
A topic nobody likes to talk about out loud. Merck makes «Fertility», a sensitive medical subject, accessible — informing without exposing.
What exactly do I get for my membership? Air Zermatt answers that on video — rescue, made understandable.
Eight examples from hospitals, pharma and digital health — from over 4,500 projects since 2012. 4.82 out of 5 · over 280 reviews on ProvenExpert.
Medical topics, too, are produced in five steps with two feedback rounds per phase — expert sign-offs included, handover in 4 to 6 weeks. More on the explainer video production process.
Most often for patient education, where a video is strongest: patients forget a large share of what they hear in the consultation; a video explains the same procedure as often as needed, at home, in the waiting room, before the consent conversation. That is how the Winterthur Cantonal Hospital eye clinic explains laser eye surgery, Yuvis eye practice cataracts, Baselland Cantonal Hospital its outpatient surgery centre. Beyond that: digital services (Well its in-app medication ordering, the Federal Office of Public Health the electronic patient record), products and therapies (Merck the topic of fertility), internal processes for staff and boards.
We build every video for exactly one audience: patients, staff, a department or the executive board. The board needs the big picture, nursing the procedure, patients the calm. We are happy to show you references from your field in your free consultation.
With storytelling that starts with the person, and expert sign-off that ends with the detail. In concept development we immerse ourselves in your product world and become experts ourselves, proven with Novartis and Roche. Then we settle what the audience needs to understand: a consent video for patients needs different words than one for referring physicians. Simplifying means leaving out, not distorting.
Correctness is secured by your team: your medical experts approve script and storyboard before anything is animated, with two feedback rounds in every phase. Emotion and narrative instead of jargon: that is how your message is heard without a single syllable going wrong. The benchmark is the laser eye surgery videos for the Winterthur Cantonal Hospital eye clinic, precise in substance and easy to follow.
Yes, one of our most frequent hospital use cases. Before a procedure, patients are tense and take in only part of the conversation; at home, the questions come when no one is there to answer. An education video closes that gap: calm, step by step, as often as anyone wants, complementing the medical consultation, not replacing it. Examples: the laser eye surgery videos for the Winterthur Cantonal Hospital eye clinic, the cataract video for Yuvis eye practice, the robotic-assisted VELYS solution for Spital Thurgau, the outpatient surgery centre of Baselland Cantonal Hospital.
The imagery: calm and trust-building, without trivialising, without drastic pictures where illustration creates more calm than photography. Your medical team approves every scene. The video then runs in the appointment letter, on the waiting-room screen and on your clinic's website: available any time, as often as needed.
Yes, and in healthcare a series is often the better answer than one long video. For the Swiss health platform Well we produced a five-part explainer video series: each video follows the same structure (everyday problem, digital solution, concrete benefit), runs under 40 seconds and shares a calm, consistent illustration style. Instead of a seven-minute video that overwhelms, each piece answers exactly one question: telemedicine, medication ordering, vaccination check. The shared visual world holds it all together.
It pays off for you: style, characters and icons are developed once and carry every episode; the style development happens only once, every further video builds on it. And the Well series shows how short short can be: if a video answers exactly one question, less than 60 seconds is often enough. More in our case write-up on the Well series.
With care in tone and structure in process. Sensitive means: fertility (Merck) or a cancer diagnosis need imagery that informs without exposing: illustration instead of shock images, dignity and space for the audience. Regulated means: statements on effect, benefit and risk must be exact and fit for internal and external approval. Script and storyboard go to your medical and legal experts before production; in every phase, clinicians, communications and compliance weigh in structurally across two feedback rounds.
That this holds up to the highest approval requirements is shown by the Federal Office of Public Health with the EPD. Your expertise, our explaining craft: understandable and correct at once. The approval windows are planned in from the start, and handover lands within four to six weeks even for sensitive topics.
Yes, and often decisive: an education video only helps if patients understand it in their own language. Standard is German, French and Italian; other languages on request. One production yields versions for every part of the country: the same visuals, the same medically approved content, adapted to audio track and timing. For waiting-room screens and social media there are subtitled versions that work without sound.
Our tip: name the language versions in the kick-off, then adaptation is fast and expert approval is needed only once. And we write in plain, clear language: a gain for all patients, especially those with German or French as a second language. On request we add sign language. Conditions for language versions are on our pricing page.
No more than any other: style and length are what matter, not the industry. Our fixed-price packages for 90 seconds apply — concept, script, storyboard, design, animation and voiceover always included; the price in the quote is the price on the invoice.
Our explainer video pricing page answers all package, option and pricing questions; your PDF quote arrives within 24 hours.
Explainer Videos for Pharma & Healthcare
From patient education to an app series: two sentences on topic and audience are enough — we recommend style and format honestly. A reply within 12 hours, your PDF quote within 24.
Your PDF quote arrives within 24 hours – free and without obligation.
