Video Agency Switzerland

A video agency takes the whole production off your hands – from the first idea to a video you can use. At Videodesign that means: we advise you on format, style and length, develop concept and script, design storyboard and illustrations, animate, record the voiceover and master. Everything from one source, coordinated by a project manager who stays the same person from the first conversation to final sign-off. It always starts with something to explain: a complex process, a new product to market, a topic to bring to your audience.

As explaining specialists we turn your expertise into a gripping story – because storytelling is the magic word for planting your idea with emotion, so it lasts. Your part stays small: briefing, kick-off workshop, feedback in clear rounds. That is how over 4,500 videos have been made since 2012 – explainer videos, image films, product videos, e-learning videos and more, voiced in German, French and Italian and in English too.

Compare what you can check, not what is promised – five questions will do.

1. Are there real references and reviews? Videodesign shows both openly: over 4,500 videos produced and 4.82 out of 5 from over 280 reviews on ProvenExpert.
2. Is the price fixed, or an estimate "by effort"? With us the price in the quote is the price on the invoice.
3. What is included – concept, script and storyboard, or only the animation?
4. How is feedback handled? With us two feedback rounds per phase are included, at no extra cost.
5. Does the agency fit your audience? For Switzerland that means voiceovers in German, French and Italian and a team that knows how your audience talks.

Then the simplest test: send an enquiry and time the reply. At Videodesign a person gets back to you within 12 hours, and your PDF quote is with you within 24.

Ideally both – and that is exactly how we are built. Videodesign specialises in explaining: our core product is the explainer video, and since 2012 we have built concept, teaching and production around it – over 4,500 videos produced. At the same time we are a full-service video agency: the same workbench – concept, storytelling, storyboard, illustration, animation, voiceover – carries every format, from image film through product video to e-learning. So you do not have to choose between depth and breadth.

If your topic needs an explainer video, you get the experience of thousands of projects. If it needs something else, we say so honestly and recommend the format, style and length that fit your topic, audience and budget – even when that is the cheapest option. And if your needs grow later – a video series, more language versions, a second format – everything stays with one team, from one source.

All three have their place – here is the honest picture. AI tools and template software make videos fast and cheap; for an internal training video or a quick social post that is often enough. We compared the best tools honestly. But be realistic: even with a tool, a 90-second video quickly takes four to eight hours of work, and the result looks like a template.

Freelancers are strong in their craft – illustration, animation or editing. A video that works, though, needs every craft playing together: concept, script, storyboard, illustration, animation, sound design, voiceover. That interplay is exactly an agency's job. At Videodesign one project manager coordinates the whole team – with a binding schedule, two feedback rounds per phase and a fixed price that does not move.

We use AI ourselves, as a tool curated by professionals: our Express line delivers AI-assisted and curated work when speed matters. In short: a tool for the small job, a freelancer for a single craft, an agency when the video represents your brand to the outside world.

Yes — for us, video and marketing belong together: our video agency consists of video freaks and marketing experts. A video nobody sees explains nothing — which is why we think about distribution from the start. In the kick-off workshop we define your audience, key messages and the KPIs that success will be measured against. Production is channel-appropriate: for your website, YouTube, LinkedIn, trade fairs, sales or newsletter — with social media snippets for TikTok, LinkedIn or Instagram on request, and subtitled versions for feeds where people watch without sound.

After launch we support your distribution — reach is everything for video: we help you find and reach your audience on the right platforms. And with analysis: we measure the impact against the defined KPIs, and the results feed into optimisation and into your next video. We share our knowledge openly on the blog — from video SEO to storytelling.

That depends on the format — but at Videodesign never on surprises. For our core product, the explainer video, we work with fixed prices by style: whiteboard CHF 7'500, flat design CHF 9'500, isometric CHF 12'500 — each for 90 seconds in one voiced language, excl. VAT, always including concept, script, storyboard, design, animation, voiceover and dedicated project management. Additional length costs CHF 950 per 15 seconds.

For other formats — image film, product video, e-learning and more — we quote individually by scope, on the same principle: the price in the quote is the price on the invoice, nothing billed by the hour. Your individual PDF quote arrives within 24 hours, free and without obligation. You'll find all explainer video packages in detail — and the answers to every pricing question — on our explainer video pricing page.

Our headquarters are in the heart of Lucerne, at Pilatusstrasse 18 — and from here we work for all of Switzerland. The kick-off workshop happens at your office, at ours in Lucerne, or online; production is full-digital, voiced in German, French and Italian and in English too, further languages on request. Alongside concept, project management and design in Lucerne, the team includes our own illustration and animation studio in Bandung — a permanent team of our own, not outsourcing; more about them in our video designers section above. And for whom?

For everyone with something complex to explain: SMEs and corporations, banks and insurers, hospitals and pharma, public authorities, IT and software companies, industry, logistics and educational institutions. Since 2012, over 4,500 videos have come out of this. Is your topic a fit? Ask us — we reply within 12 hours.

Recommendable is whoever can back up their promises — so check four things, with every provider, including us.

1. Public reviews and verifiable experience: not "many years of expertise" but numbers with a source. Videodesign's evidence: in the market since 2012, over 4,500 videos produced, 4.82 out of 5 with over 280 reviews on ProvenExpert — publicly viewable.
2. References you can watch yourself: finished videos from your industry, with nameable clients. Ours range from AXA, SBB and UBS to public authorities such as the City of Zurich — and on request we connect you with a reference client from your industry.
3. Public fixed prices: whoever publishes their prices — with us from whiteboard at CHF 7'500 to isometric at CHF 12'500 — does not have to negotiate them in a sales call, and you can compare before you even enquire.
4. A process with built-in safeguards: clearly defined phases, your sign-off after every working step, regulated feedback rounds — with us, two per phase, included.

If one of these proofs is missing, that does not make a provider bad — but you are then buying on trust instead of evidence. The simplest practical test to finish: send an enquiry and measure what comes back. At Videodesign a human replies within 12 hours, and your PDF quote is on the table within 24 — that too you can verify before you decide.

Honest answer: not always — it depends on what your video has to deliver. First the facts: producing abroad or with AI tools is cheaper, we don't dispute that. What the Swiss premium concretely buys is three things.

1. National languages from one production: German, French and Italian, voiced by artists who hit the tone of each region — the French version sounds like Romandy, not like a translation bureau.
2. Cultural context: a video for a Swiss audience has to get tonality, imagery and examples right; we are locals and know the tone of your audience.
3. Reliability and proximity: a project manager in your language and time zone, the kick-off at your office, at ours in Lucerne, or online, a binding schedule — and fixed prices backed by a Swiss GmbH with terms and conditions and a place of jurisdiction in Lucerne.

When the premium is NOT worth it: if the video stays internal, the bar is modest and one language is enough — then a template or AI tool is the cheaper ride; we compared the best tools honestly. Which is why a fair comparison never runs on the price tag alone: weigh service against service — language versions, custom design, feedback rounds, reliability — and then decide what your project actually needs. That is exactly the calculation we run transparently with you at Videodesign in the free consultation — even when the cheaper option wins.

Compare the scope of services, not the totals — two quotes with a similar number can differ by worlds in what they contain. Put the quotes side by side and check item by item: What video length does the price apply to — 60 or 90 seconds? Are concept, script and storyboard included, or extra items that get added later? How many voiced languages are included?

Is the design custom to your corporate identity, or a recoloured template? How many feedback rounds are in the price — and what does the round after that cost? Is the amount a fixed price, or a "time and materials" estimate where the risk of delays sits with you? And: which usage rights do you receive — limited in time, or unlimited?

Only once these questions are answered does the total tell you anything — before that you are comparing apples with pear seeds. Our advice: get two or three quotes and examine them thoroughly rather than five superficially — and ask when something is unclear; how a provider responds to questions is a selection criterion in itself. At Videodesign you find every answer right in the PDF quote: package, services, options and dates, in black and white, within 24 hours. And because our fixed prices are public on the website, you can lay us alongside any comparison as a reference point — before you have even enquired with us.

An honest calculation, not a matter of principle. In-house pays off with continuous demand: if video is produced at your company all the time — several productions a month, short reaction times, daily social formats — and you want the competence in-house for the long run, your own team is the right investment. But then budget the full costs, not one salary: a video needs concept, script, illustration, animation and sound — rarely does all of that sit in one person — plus software licences, training, and the utilisation question: a team that produces a video only every few months costs money in between too. For occasional or project-based demand, an agency's project price is usually the more honest calculation: you pay only when something is produced, you get all crafts well-rehearsed from one source — and a fixed price you can budget.

The two do not exclude each other: many of our clients have strong communications teams and outsource video production to Videodesign as an extension of their workbench — their experts provide briefing and feedback, we deliver the video. And for the quick small formats in between there is the middle path: doing it yourself with template or AI tools — we compared the 8 best honestly. The rule of thumb: run the full cost of your own team against project fixed prices for your realistic annual demand — and decide on that number, not on a gut feeling.

Honestly: an explainer video multiplies existing contacts — it does not create new ones. If your website gets only a few hundred visitors a month, the video alone will not turn that into a flood of enquiries; whoever promises you that is dressing up the math. So the right question is not "Is the video worth it?" but "Where does it reach your audience?" — and with little traffic the answer is: first to where your audience already is. Into sales, as a door-opener in the quote email and the first meeting.

To the trade fair, where it runs at the booth and starts conversations. Into the newsletter and the email signature. Onto LinkedIn, where your audience scrolls instead of waiting on your website. A 90-second video that explains your offer before the conversation works in every one of these channels — regardless of how many people visit your website. On the website itself it still works twice over: it explains your offer better to the visitors who do come — and it improves the quality of the page: visitors stay longer, because most people would rather watch a video than read text.

Signals like that do your page good — but we expressly make no ranking promise out of it. And if the budget feels too big relative to your reach: say so openly in the consultation. At Videodesign we will tell you just as openly whether a video is the right instrument now — or whether you are better off starting smaller.

Quite possibly — the question is more common than you think: twenty out of 159 enquiries start exactly like that. A lot of what appears on no format page is still part of our craft: comic and illustration projects, documentary, event and aftermovie shoots, post-production and colour grading for existing footage, and interactive videos and app tutorials. The workbench behind it is the same as for every one of our videos: concept, illustration, animation, film crew, editing and voiceover — and it carries the projects between the categories too. Our film production page shows more under "We do that too".

Just send us your idea the way it is right now — as a sketch, bullet points or a half-finished video. Reply within 12 hours. And if we are not the right fit, we tell you in the first conversation — honestly.