Product Videos for Retail

A product video shows your product: aesthetic, emotional, convincing. An explainer video explains why it is better. Usually retail needs both, for different moments.

The product video sells: full detail, in the web shop, in the promotion, at the point of sale, wherever interest should turn into purchase. The explainer video creates understanding for things you cannot show: a label like OEKO-TEX® STANDARD 100, a customer portal like V-ZUG's, an organisation like the Migros Aare cooperative. The product video attracts customers, the explainer video builds trust and takes load off advice and support.

Often we combine both: emotion and argument in one video. What decides is your customer's moment, browsing, comparing or understanding, and a clear no to anything that serves none of those jobs. Which reaches your goal faster we tell you honestly; everything else is on the product video page.

Your sales staff are the link between brand and customer: whoever inspires, sells. Training videos carry product knowledge, promotions and company philosophy to every branch in consistent quality, in Geneva as in St. Gallen, and new staff pick it up at their own pace. Clients in training confirm it: for Tissot and Longines we produce videos that convince internal and external audiences, commissioned by the sales training managers themselves.

The combination has proven itself: the product video for the shop floor, the training version with more depth for the team. In seasonal business that pays off: temporary staff get up to speed faster, without a branch manager explaining from scratch each time, and quality no longer depends on anyone's form of the day. Want to expand your training? We grow the videos into full learning formats: more on our e-learning videos page.

Yes. For TV we design your commercial to be TV-ready: format, length and dramaturgy tailored to the channel, so your product comes out big. On the shop floor and on in-store screens nobody listens, so our videos work silently too: clear imagery, text overlays, subtitled version included. And on the web anyway: web shop, social media, newsletter; your video is ready for every channel, with short social media snippets on request.

Worth knowing: classic ad placements such as TV or point of sale require our prior written consent under our terms; we make that transparent in the quote before you book. So from the in-store screen to the ad break, everything stays of a piece: same visual world, same message, a different cut per format. More on advertising formats on our commercial page.

As standard, four to six weeks from kick-off to handover. For seasonal promotions that means: start in time and the date holds. In the kick-off we plan backwards from your promotion launch and fix every milestone; our efficient, transparent project planning is built for such dates.

Need it faster? Ask about the Express line: AI-assisted and curated, with the same standard of clarity. A tip from retail practice: plan the promotion mechanics as a series.

Once style and visual world are set, follow-up videos for the next promotion come together considerably faster. Concretely: quote and kick-off in week one, then concept and design, animation and polish last, signed off before the promotion starts, with buffer for your internal approvals. Up front: a response within 12 hours, the quote as a PDF within 24.

Right across the assortment: food & beverage, FMCG, household, fashion and textiles, watches, office supplies, online shops. For Emmi we produced promotions, «Why CAFFÈ LATTE» and the beleaf whipped-cream alternative; for ALDI SUISSE «Retour aux Sources» in three language versions. V-ZUG explains its Business Portal with us; for Durgol we made a Swiss Espresso tutorial. In textiles, OEKO-TEX® entrusts us with three topics: STANDARD 100, Organic Cotton and the system behind them.

In the watch world, Tissot («PRX digital») and Longines work with us, from the «Conquest V.H.P.» launch to «The Life Of A Watch». Add image films for LANDI and Schäfer Shop, an employer branding video for migrolino and scribble videos for the Coopzeitung. Chiller, shop window or web shop: the explaining craft stays the same, we adapt tone, pace and channel. References to watch are in our portfolio.

As standard we voice in German, French and Italian and in English too — further languages on request. How far that carries is shown by the retail projects themselves: Longines had the «Conquest V.H.P.» launch produced in five languages — German, French, English, Spanish and Chinese — and «The Life Of A Watch» in five as well. The «Swiss Espresso Tutorial» for Durgol speaks Dutch alongside German and English; ALDI SUISSE chose all three national languages for «Retour aux Sources».

The mechanism is efficient: concept, visual world and animation are created once — then we adapt voiceover, text overlays and, where needed, subtitles per language version. You don't produce anew for every market, and your brand looks identical everywhere. Tell us in your quote request which markets and language regions you serve — we plan the language versions in from the start, including subtitled versions for channels watched without sound.

For maximum impact we recommend one video per product: one hero, one message, one clear impulse. For product series we work with video templates: style, visual world and dramaturgy are developed once and adapted efficiently per product; that saves costs and keeps the whole series consistent. In practice: OEKO-TEX® explains three topics in one shared visual world (STANDARD 100, Organic Cotton, System), and Emmi comes back to our studio again and again, from promotions to «Why CAFFÈ LATTE» and beleaf. Your customers recognise your videos by their style before the logo appears.

When a new product has to join a promotion at short notice, the video is ready sooner, because style and design decisions are already made. Single video or series? We calculate that transparently in the quote.

For animated explainer videos, our fixed-price packages by style apply — all details on the explainer video pricing page.

Product videos are quoted per project, because scope and execution vary more: tell us the product, channel and date, and you receive your transparent PDF quote within 24 hours — the quoted price is the price on the invoice.