Breaking down complex issues down to the essentials so that they can also be understood by laypeople – sometimes that’s not so easy. Visualizations are often much easier to handle and short explanatory videos are particularly suitable for this. With these 5 tips you can create a successful explainer video.
Keep the goal of an explainer video in mind
Before you start working, you should brew a coffee, sit down and ask the basic question: “What do I want to achieve with the explainer video?” Thinking about the content, the core message and the target audience makes the later process of creating the video much easier. And that’s exactly what an explainer video is all about: good planning is half the battle.
If you ask yourself the right questions, this also leads to reflecting on your own company and intentions. Changing feedback rounds help in this process to get on a green branch. Ultimately, a clear message with a clear call to action should emerge from the explanatory video.
tell me your story
The content of an explainer video does not depend on the mass. Since the end product shouldn’t be too long-winded due to the short attention span , you concentrate on a well-written script in addition to the core message. This is essential for the later implementation of the explanatory video, so you are welcome to invest some time in it. Detailed descriptions of the scenes help that nothing is really forgotten. And if possible use everyday language and let the pictures speak for themselves. The easiest way to reach the target group is with creative storytelling – preferably with a wink.
There’s something for your ears: music & sound effects
During the actual creation of your explainer video, the script is transformed into an enchanting world of images. But not only the eyes should be beguiled, the sound must also be consistent. The perfect voice over is achieved through the professional recording of a trained speaker. In the recording studio with a high-quality microphone, optimal room conditions and a good deal of experience in speaking. For your own use: Test recordings help, for example, to determine the optimal distance to the microphone.
When recording the narration, you should occasionally make sure that the quality, such as the volume, remains constant. Our ears are sensitive to irregularities and the sound quality should not distract from the actual video.
Of course, the backdrop is just as important as the elements in the foreground. Therefore, the appropriate background music should not be missing. Here it is worth using SUISA-free music (or GEMA if in Germany) so that there are no unexpected fees. In addition to the music, the plot should of course also be supplemented with suitable sound effects (SFX) in order to give the storyline that certain something.
Keep it super simple!
Do you want to convey something in an understandable way in your explanatory video, but the process of creating the video itself seems tricky to you? keep it simple Once you’ve packed complex content into easily digestible chunks for the first time, storytelling also works more smoothly. The explainer video should not be overloaded, that only distracts from the essentials. It should be short and crisp – like a potato chip whets the appetite. Anyone who is interested in your product or your company will find out more about it anyway.
The corporate identity as the common thread
Your explainer video should always bear your own handwriting . The corporate identity should be recognizable – be it in the color scheme, the font or the corporate culture. If you start your own video campaign with several explanatory videos, constantly follow through with your CI. Your video is always communication with the (potential) customer. With the placement of your logo at the end of the explanatory video, your brand stays in the minds of the viewers. And with a call-to-action you accompany them directly to your homepage or to the advertised product.
And now to you:
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