For an internal presentation, the Coop newspaper wanted to resort to modern means in order to have the attention of those present safely in their pockets. And that had to be done quickly: In 10 days, 21 fresh animations incl. style development. A clear case for Videodesign! Instead of boring, text-laden and outdated PowerPoint slides, we create short video snacks that are guaranteed to keep the audience happy.
Through a simple, reduced style that is somewhat reminiscent of one’s own childhood, what is said remains firmly anchored in the minds of those present.
But let’s start from the beginning:
Accurate entertainment in the digital age
Since the introduction of the first iPhone in 2007 and the ingenious presentation by Steve Jobs that we all remember, the question remains how we can guarantee the attention of our audience with a PowerPoint presentation today. What we definitely know: They are not slides plastered with text. And it’s not the shapely colorful slide transitions of PowerPoint (which, by the way, may only be used for student presentations up to the 4th grade – analogous to WordArt).
Steve Jobs shows us how: through simplicity, creativity, movement and images that hit the nail on the head.
The Coop newspaper uses 21 short video snacks instead of PowerPoint slides, which support the speaker in his speech, lighten the atmosphere and symbolically underline what is being said. And that matters:
Creativity, reliability and efficiency on a new level. Highly Recommended!
Silvan Grütter, editor-in-chief of the Coop newspaper
By splitting up the individual scenes, the videos can be played back at the targeted push of a button. The uniform background setting also allows seamless playback of all scenes. The matching, integrated sound effects provide the humorous aftertaste with a certain punchline.
How to present today!
Fact sheet:
- Customer: Coop newspaper
- Details: Style development according to CI/CD, 21 short video animations for use in a presentation
- Target group: Internal audience
- Realization period: 10 days
- Services: Consulting, conception, storyboard, animation, soundtrack (SFX)
- Languages: German, without speaker
