An image film strengthens your corporate branding and puts your company in the perfect light. Whether as a film production, motion graphics or full animation – we use the advantages of an image film and set no limits in the stylistic implementation.
An image film is a concise video format to present the portrait of a company, brand or product in a positive light. Exciting storytelling evokes positive emotions and links them to the brand. The aim of an image film is to explain the vision, corporate culture or company values in more detail. This conveys a positive image to the viewer that remains in the memory.
Field of application: Company insight
Communication at eye level with the Swiss population. We fuse powerful and personal visual storytelling with a dynamic combination of real film and motion design to create a gripping image film.
Field of application: innovative spirit
An image film whose narrative focuses on the company’s history and innovative spirit and tells it in an exciting way. Animated motion design adds additional dynamics and sets visual highlights.
Field of application: Branding
Fast cuts create an entertaining image film that appeals directly to the target group and remains in the memory. By not using voice-over, the film is universal and can be widely distributed.
Field of application: Company insight
A medium-sized company that can keep up with the big players without losing its personal touch and central Swiss roots. Experience insights into the four different locations, the diverse team members and their fields of activity, which together represent the breadth of Balmer-Etienne. A professional voiceover guides you through the video, while motion designs in the corporate CI/CD underline and highlight the messages.
With us you are in good hands if you want to create an image film. We accompany you from the initial idea to the final optimization. Contact us now for your free consultation – together we’ll make your brand a star.
01
People love videos. Take advantage of this and increase your visibility. Emotional storytelling builds trust and promotes brand loyalty, both with your customers and within the team.
02
Make your corporate culture tangible and become an employer of choice. That’s how you reach the perfect candidates, retain your current talent, and stay ahead of the competition.
03
What we perceive through images and emotions stays in our memory longer. The skillful combination of sound and powerful visuals creates an emotional connection with your brand.
04
With visual communication, you make your image film work for you. This is how you reach new, potential customers, promote brand loyalty and thus increase sales.
“Videodesign immediately understood how to explain a complex topic in a simple and target group-oriented way. We can only warmly recommend the collaboration and look forward to the next project.”
Head of Marketing & Communications
InCore Bank
“We can highly recommend Videodesign – they grasp the tasks very quickly, have a fair price structure and are absolutely faithful to detail and deadlines.”
Senior Brand Manager
Zurich
“Modern explanatory videos that get to the point? Videodesign makes it possible! They are absolutely reliable, flexible and pursue high quality standards even under enormous time pressure.”
Head of Customer Excellence
Allianz Suisse
“Uncomplicated, proactive, efficient, professional and creative. These qualities make Videodesign our first choice. I value especially the human, personal and yet goal-oriented cooperation.”
Video & Infographic
AXA
“A fantastic collaboration with Videodesign – proactive and sympathetic at the same time! The team is “à l’écoute” and convinces with its commitment, short response time and enthusiasm. The result: impressive videos about our products, which convince our internal and external customers.”
Training Specialist
Longines
Are visual communication and image films still new territory for you?
Don’t worry – with Videodesign you have an experienced partner at your side.
With a few simple tricks, you can have a memorable corporate video created.
1. Show, don’t tell
Images evoke emotions and help anchor information in memory. Use the magic and power of images. Complement it with moving, emotional storytelling, using spoken off-voice or dialogue in a targeted way. Good audiovisual communication that is remembered is characterized by a successful combination of image and sound.
2. Define clear messages
Don’t succumb to the temptation to include too much information or product detail – you don’t want to overwhelm, you want to generate sympathy for your company and culture. What is your vision? What do you stand for? Convey your values and your CI in clear messages. This creates a timeless image film that you can use for years and that shows your image.
3. Keep it snappy
Brevity is the spice of life. An image film should be between 1 to 4 minutes long. When in doubt, choose the shorter suspense – it would be a shame if your audience lost interest halfway through. Here’s a tip: an overall image film can be well complemented by additional crisp, 10-30 second clips for use on social media, ads, etc.
4. Let your team have their say
Engage your employees as authentic ambassadors. But beware: they are not actors. The unfamiliar situation in front of the camera can trip up even articulate people, so plan on enough shooting time. And get written consent that you may continue to use the film even after you may leave.
5. Stay authentic
Your image film should convey a positive image of your company to the audience, but should also always remain truthful. Try to capture your actual company culture as authentically as possible. In this way, you communicate your brand effectively to the outside world and at the same time strengthen your employees’ identification with the company.
Arrange a consultation with our experts. Our 360° service is there for you from A to Z in video production and distribution.
How can you have a good image film created? The process can seem complicated and overwhelming at first, but at Videodesign we specialize in taking those worries away from you. We take over all steps of the production and accompany you from the beginning to the end. Here’s how it works:
Let's go! We define goals together, formulate the core messages that your image film should convey, and create a project schedule.
We create your storyline, write the script and shooting schedule and get to work on the organization: actor casting and booking, location scouting and props.
Now it's time to get serious: We organize the film crew, camera equipment, lighting, sound, make-up artists, drones and much more - and off we go with the shoot.
Time for post-processing! We cut, optimize the colors in the color grading and add any necessary animations. Sound design and music are also part of post-production.
Last but not least: Video Marketing. We distribute your video on social media, book slots in TV & cinema and analyze and optimize the performance.
You are not looking for an image film after all?
Let us inspire you with our video formats.
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Optimise your employer branding with an ingenious recruiting video.
Book a free call with one of our explainer video experts and let us help you
get your point across.
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