How festive videos evoke emotions – and make your end of year unforgettable
Christmas is more than just fairy lights and mulled wine. It is the time when brands create closeness, show gratitude and are remembered.
It is worth bringing emotion into Christmas marketing right now. Because a festive video ensures that your brand doesn’t get lost in the end-of-year hustle and bustle, but shines.
And you don’t need a huge budget for that. What counts is the idea and the feeling you convey.
Why Christmas marketing is more than just decorations and mulled wine
Many companies still see Christmas marketing as a compulsory program: send a card, send out an email, done. But if you really want to touch your target group, you need to think further. Because emotional communication sticks and people are more receptive to it in December than at any other time of the year.
Sophisticated Christmas marketing shows: This brand has attitude. It says thank you, it shows personality and it thinks creatively.
Why videos work so well in Christmas marketing
Moving images convey emotion faster than any written word. A Christmas video can convey in a few seconds what a text email cannot do in ten sentences: closeness, warmth and genuine interest.
- You create closeness
At the end of the year, people want to see real stories, not advertising slogans. A personal greeting or a friendly team moment is more effective than any discount campaign. - They stay in your memory
Music, movement, light: festive videos evoke emotions that stay with you. - They prolong your brand momentum
A Christmas video is more than just a nice finale, it keeps your brand present, just when many budgets are being planned for the new year.
What a Christmas video can do for marketing
For CSS, we created the product video for LIVO entirely with stock footage – over 25 different clips from all over the world.
The film begins calmly, almost philosophically:
“We can’t predict the future. Even if we would prefer to do so for our customers.”
Between moments of health, families, movement and nature, an emotional journey unfolds through themes such as prevention, security and change.
Each scene appears genuine because it is carefully selected, color-coordinated and edited to the rhythm of the music.
Not a single own shoot – and yet a coherent, high-quality result. An example of how stock footage can convey brand values with concept and sensitivity
Ideas with a wow effect for your Christmas marketing
1. the animated Christmas card
A classic greeting rethought: animated, colorful, charming. Animated greetings with character – short, but with impact.
Example: Our last year’s lenticular card, which moves when you hold it in your hand. A mix of print and motion design, a little wow for the festive season.
2. “Thank you” videos with real team spirit
Show your team as it really is: authentic, likeable, genuine. No script, no gloss, just emotion.
3. review with highlights
A short review of the year in video form, perfect for social media. A mix of projects, behind-the-scenes and small moments of mishap shows personality and approachability.
4. festive product videos
A product in a wintry mood, with fine sound design and emotional storytelling, that also works in B2B.
5. interactive Christmas campaigns
A short video that leads to a fundraising campaign, an advent calendar or a small surprise. Moving, appealing, connecting.
How to make your Christmas video stress-free
Christmas marketing doesn’t have to be expensive. Even existing recordings, animations or stock material can be used to create an atmospheric video – in a short space of time.
Realistically assess the effort involved
It’s not the length that’s important, but the idea behind it. Even a 20-second animated greeting can achieve more than ten static posts.
Cleverly adapt formats
Landscape for YouTube & website, portrait for LinkedIn & Instagram – so you can use your video across all channels.
Plan the right time
Ideally, planning should start in September so that production and coordination can run smoothly. However, a lot can still be implemented in November – especially if you rely on existing material or short reviews.
For example, an animated thank you clip, a compilation of your highlights or a charming team recording with a Christmas greeting.
Conclusion: Emotion beats efficiency in Christmas marketing
A Christmas video is not a “nice-to-have”. It’s your chance to end the year with a strong message. Approachable, creative and unforgettable.
Or to put it another way: the best gift a brand can give is emotion.
Schedule a free consultation with our video experts.
Together, we’ll simplify your communication.
