An effective video brief is the key to a successful video project. It ensures that the video marketing agency understands exactly what you need and that the end product meets your expectations. In this article, we’ll show you which elements should be included in a good brief and how you can best support us as an agency.
Why is a good briefing important?
A precise briefing ensures that everyone involved is on the same page. Misunderstandings and unnecessary revisions are avoided, which saves time and resources. In addition, the team’s creativity is encouraged when there are clear guidelines.
The most important elements of a video briefing
1. Target Setting
Clearly define the goals of your video. Do you want to promote your product, attract new employees or position your brand? A clear objective helps the agency to determine the focus of the video. You can find an overview of the different types of video here.
2. Target Group
Describe the target group you want to reach with the video. Are they marketing specialists, HR experts or communication professionals? The more detailed the description, the better the agency can adapt the content and style of the video.
3. Place of Use
Indicate where the video will be used – e.g. on social media, on the website or in a presentation. This is important so that the video can be perfectly adapted to the location, for example in terms of format, length and message.
4. Message
Formulate the main message you want to convey with your video. Ideally, you should define 2-3 main messages that the video should convey. What do you want viewers to take away from the video? A clear message is crucial to achieving the desired reaction.
5. Style and Tonality
Specify the style and tone you want for the video. Should it be informative, entertaining or emotional? Examples or inspirational videos can be helpful for both sides (client and agency).
6. Call to Action
Think about a clear call to action (CTA) at the end of the video: Where should viewers be directed after the video? Whether to a landing page, to a contact form or directly to a purchase option – a clearly defined CTA gives the video a targeted conclusion.
7. Budget and Time Frame
Share the budget and timeframe for the project. This helps us to make realistic proposals and organize the process efficiently.
8. Technical Details
Consider technical aspects such as format, length of the video and special requirements (e.g. subtitles or animations). This information is important to ensure that the end product meets your expectations.
Tips for creating an effective briefing
Be Specific
The more precisely you formulate your ideas, the easier it is for the agency to implement your wishes.
Take your Time
A good briefing requires time and thought. Avoid adding information at the last minute.
Kick-off meeting before the project starts
A face-to-face meeting or online call at the start of the project can clarify misunderstandings and promote creative exchange. That’s why Videodesign always organizes a kick-off meeting – don’t worry, we do it in a relaxed manner! 🙂
Conclusion
A well-thought-out video brief is crucial to the success of your video project. By setting clear objectives, a precise target audience and a clear message, you create the foundation for an effective and engaging video. At Videodesign, we partner with you to create unique video content that reaches and engages your target audience. If you would like to learn more about the entire video production process, you can find all the information here. Don’t hesitate to contact us to get started with your next video project.
Schedule a free consultation with our video experts.
Together we simplify your communication.
Dustin Bättig | CEO
