Social Media Videos

Videos built for the rules of the platforms: short, to the point, square or vertical for the feed, subtitled for everyone who watches without sound, with an opening that holds in the first seconds. The range runs from explainer snippets through product and campaign clips to employer branding videos — insurance snippets for Zurich, easySecure for HARTMANN, the Giroflex sustainability story.

Your company and your story take centre stage: that is what creates closeness and trust — told with emotion, matched to brand and tone, loud and colourful or quiet and subtle. Videodesign has produced this as a Swiss video agency since 2012 — single videos, a content series for your team, or all-round support with strategy, posting and analysis.

For the channels where your audience really is — above all TikTok, Instagram and LinkedIn. LinkedIn rewards substance and stance: employer branding, expert topics, B2B stories. Instagram lives on strong imagery and fast cuts in reels and stories. TikTok wants pace and a wink — and reaches the youngest audience, one other channels barely see any more.

Then Facebook, YouTube and your own channels such as website or newsletter. What decides is the channel-specific edit: one video, many versions, cut to format, length and tone, so your brand stays recognisable everywhere. On request, targeted social ads add reach. Which channels deserve priority is something we settle in the free consultation — honestly, not by trend.

That depends on the setup — deliberately modular: a single video, a monthly content series, or all-round support with strategy, posting and reporting. Anchor: social media clips at Videodesign start from CHF 3'500. Beyond that: number and length of videos, production type (motion design, live shoot, cuts from existing footage), channel formats per video, scope of support.

Your budget is set, so we work with fixed prices: after the free consultation you receive a PDF quote within 24 hours listing every item — the amount quoted is the amount invoiced. Particularly affordable: snippets from an existing video, say your explainer video, for TikTok, LinkedIn or Instagram — no new production. Reply within 12 hours; we tell you honestly which setup fits.

Yes — one of the most efficient routes to good social content. From your explainer video, image film or product video we cut short snippets for TikTok, LinkedIn or Instagram — no second video. That is more than shortening: we pick moments that stand alone, fit them to the channel format and add subtitles, because many watch without sound. One 90-second video becomes a series of posts — your production budget works several times over.

Examples: the cyber insurance snippets for Zurich, easySecure for HARTMANN. Ideally we plan the cutting points during production; even afterwards, almost any video holds more than you would think. Send it over — we will tell you which snippets are in it.

Yes — as much or as little as you need. Option one: you have your own social media team, we deliver the content — videos, motion design, photos and illustrations, tailored to audience and editorial plan. Option two: we are your sparring agency with all-round support — social media strategy along your business goals, editorial plan, posting and publishing, data-driven at the right time in the right place.

Analysis and reporting show what works, surface trends and room for improvement, and make success measurable; the findings feed back into the strategy. Where organic reach falls short, targeted social ads on Instagram, LinkedIn or TikTok step in. Which model fits, we settle in the first conversation — also step by step.

Because they land in seconds — exactly what the feed demands. There you compete for ever shorter attention spans: text gets scrolled past, a good video stops the thumb. Picture, sound and story together stay in the mind. Then closeness: where your company and your story become visible — real people, real stance, emotional storytelling — trust follows.

And the platforms reward video: reels, stories and short videos bring reach. Two details decide: the opening, because the first seconds have to carry, and the silence, because many watch without sound — so subtitles and imagery that reads muted are standard. That is why we produce for each channel. You can see the result in our examples — from SBB to Giroflex.

With numbers instead of gut feeling. Every engagement includes precise analysis and reporting: how your audience responds, which trends emerge, where there is room to improve. That makes success measurable — and feeds back into the strategy, from the editorial plan through posting times to the style of the next videos.

Data-driven means: the best publishing times, more visibility, more interaction with your audience. Which metrics matter depends on the goal: reach and view-through for awareness, interactions and clicks for engagement and traffic, applications or leads for conversion campaigns. That is why we set the goals together at the start — the reporting then answers the questions you care about, and your next video gets measurably better than the last.