We all know it, the SBB Mobile App. It’s not just an app. Rather, it is our personal mobility assistant. Always at hand & ready to go. Videodesign is creating a showcase trailer for the SBB CFF FFS to show you what the app can do. The trailer is used both in the Apple App and in the Google Play Store, and even on the screens at Zurich Airport.
We would like to give you a glimpse into the development process. From the Director’s Cut to the final SBB Mobile Trailer. Sit back and enjoy!
The first throw: impulsive, urban and funky
With the first version, we draw from the whole range and produce a trendy trailer with upbeat. Captivated from the start, viewers receive all the relevant information about SBB Mobile in the shortest possible time. The music is fresh, modern and carries you to the call-to-action. A quick cut that fits the rhythm together with the geometric elements creates a well-rounded work.
The final version in the dress of the SBB CFF FFS
We have further developed the first litter within further iteration stages according to the values of the SBB CFF FSS. In the sense of an evolution. So the final version is decelerated, sympathetic and clearly understandable. Of course, multilingualism and accessibility should not be missing either: The trailer is available in German, French, Italian and English.
The SBB CFF FFS shapes the mobility of the future. Videodesign is proud to make a contribution as a partner of SBB CFF FFS.
A short profile of the SBB CFF FFS
Did you know that the SBB Mobile App has more than three million users? This makes it the most popular public transport app in Switzerland. Behind SBB CFF FFS there are around 33,000 employees from 84 different countries of origin who work in 150 different professions. This diversity is an image of our civilization and in turn reflects a large number of functions in the app.
