The fourth week in home office mode will soon come to an end for us – and we draw a very positive interim conclusion. With the right tools and the right digital means, work can also be coordinated smoothly from home. Because the be-all and end-all of “Work 4.0” is communication. But how are the employees informed about the new processes and supported in the transition to decentralized work? An “coronavirus explanatory video” is ideal for showing new facts in an understandable way in these exceptional times. We show exactly how this works using our CORONA model.
C for home office opportunities
Working from home is still new territory for many. The loss of familiar structures and the reduced social contact with work colleagues are particularly challenging. But you can also be productive in the home office and keep in touch despite ‘social distancing’ – with the right tools.
With clear definition of goals including a checklist, a pinch of openness to new dynamics and occasional video calls with employees, for example via MS Teams, Zoom or Skype, working life keeps going. And don’t forget to loosen up! For example, various apps help to stay fit despite quarantine (source: https://bellevue.nzz.ch/ ). Short videos are ideal for this purpose in order to convey the relevant concerns in a playful way.
O wie Organize new processes
Some companies have been overwhelmed by the new regulations to contain the corona virus. They are not designed for decentralized work and have to find solutions quickly in order to maintain normal operations as well as possible.
One step further, these new processes must be adequately communicated to the employees – and digitally. Don’t despair, ask Videodesign. An explanatory video is ideal for supplementing or starting comprehensive manuals . It can take up the most important work steps of the processes and break them down clearly to the essentials. An explanatory video at the beginning of the instruction can also reduce the employees’ uncertainties regarding the change and motivate them to counter the structural change positively.
R for Sophisticated Employer Branding
Staying attractive on the job market and recruiting new employees – at first glance, the corona virus seems to be thwarting the plans. You already suspect the solution: With a friendly explanatory video about your brand, you stand out positively from the market and stay in touch. With your explanatory video you can build an emotional bond that will continue to have an effect even after the ‘Corona crisis’. Because you need qualified personnel at all times.
Oh how without soap is not possible
Corona oh shock! The virus is unsettling people worldwide, it is taking away the security we are used to. With the appropriate safety measures, we take control again. An explanatory video about the corona virus and how we can deal with it takes away fears and conveys appropriate behavior in a simple and understandable way. A good example is the Corona virus explanation video for children from the City of Vienna (source: https://www.wien.gv.at/ ). Especially when working from home is not possible and people continue to work at their usual workplace, compliance with the safety measures regarding the corona virus is crucial. A ‘friendly reminder’ via video message helps to maintain employee awareness.
N How to keep up demand of the products
Canceled events and trade fairs – how do you get the product to the desired target group? Explainer videos not only look good when presenting processes, they are also the right medium for explaining and marketing products and are generally suitable for marketing purposes for your own brand. Use the increased digital flow of information and promote your product with an attractive explainer video. With the integration of the explanatory video on the company website or on the social channels, you are guaranteed not to be forgotten.
A for Abbreviated – Social Media Snippets
It can also be shorter: So-called ‘social media snippets’ are enjoying increasing popularity, crisp teasers of a few seconds that draw attention to your explanatory video or straight to the actual product and ensure plenty of traffic. Zurich Insurance, for example, actively relies on such snippets, you can see an example embedded below.
With a call-to-action, the target group clicks directly to your offer. Sounds easy, and it is.
Do you also want to implement your explainer video Coronavirus with us? Then contact us, we will be happy to help and together we will fight the corona virus! Due to the special situation regarding the corona virus, we also offer support: We grant a discount of 20% on all videos related to the corona virus.
We are happy to support you with our expertise: contact us or let us talk briefly about your ideas in the live chat (bottom right).
