The Swiss business magazine BILANZ wrote a detailed report on the ” Michael 2023 ” project, which was designed and implemented by our team. As an introduction, the term ‘Transmedia’ is explained, which is then explained in more detail on the basis of our work.
A short excerpt of the article :
The integrated video combines reality with futuristic elements. The embedded personal texts, written by the protagonist Michael via Twitter, enhance the user’s empathy and story experience. In addition, it enables a personal exchange outside the website between the fictitious person from the future and real people of the present.
