How is it that the most important issues are often the most complicated and – let’s be honest – also the driest?
Retirement provision affects everyone, and yet one would be reluctant to deal with it.
It’s a good thing that in Videodesign we don’t see complex issues as a problem, but as a challenge.
Because with the right storytelling, any content can be presented in an appealing and refreshing way.
Retirement planning doesn’t have to be complicated
With competent advice, our experienced creative team was able to break down the complex issue to the key points. In Switzerland, old-age provision is based on three pillars: state, occupational and private provision. These pillars run through the three videos as a common thread and provide a visual anchor point. For the appealing illustrations, our designers have developed their own style for the PKE.
All-round carefree support
Not only our explanatory films are simple and understandable: in Videodesign we believe that transparency and short coordination paths are essential for an uncomplicated and stress-free cooperation. That’s why everything comes from a single source: we create a concept with input from the customer, which is then illustrated, animated and set to music. Thanks to our many years of experience, we can convert any desired topic into an exciting and informative explanatory film.
We were also able to offer another service for PKE: setting up and maintaining their YouTube channel .
Video 1 : The Swiss 3-pillar principle
The Swiss pension system is presented in less than three minutes. The difference between state, occupational and private provision becomes clear in pleasant pictures.
Video 2: The 1. pillar
In a separate film, the 1st Pillar – the state provision – examined again in more detail. The film also explains the challenges that demographic change and ongoing low interest rates mean for the state pension fund.
Video 3: The 2. pillar
The third video explains occupational benefits in more detail. Building on the previous video, the connection between state and occupational pensions becomes clear here once again.
Understanding → understanding
Good explanatory videos can prevent many misunderstandings. Especially if challenges in the future are not kept secret and, for example, reasons for higher contributions are presented in an understandable way, better understanding leads to greater customer satisfaction.
If you also offer a product or service that needs some explanation, we have the right thing for you: professional explainer videos with that certain something!
► Arrange your non-binding consultation appointment now
Fact sheet:
- Customer: Energy pension fund
- Scope: 3 explanatory videos in an individually developed style
- Services: Online marketing campaign: Creation and maintenance of the YouTube channel, creation of three videos with research, advice, conception, text editing, style creation, storyboard, animation, translation, soundtrack, mastering
- Languages: German, French, Italian
- Use: Online
- Special features: Complete support and implementation of the campaign and the YouTube channel. Content-based videos.
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