Explainer videos are a fascinatingly effective way of explaining your products or services to the target audience in an understandable way. The added value is great and the possibilities are diverse. But what actually makes a good explainer video? Our many years of experience show that every good explainer video should meet the following ten requirements in order to benefit a company and achieve a lasting effect on the audience.
1. Reduction to the essentials
Explaining complex topics simply: That is the challenge with explainer videos . It is important to fully understand the characteristics of a product or how a process/service works. In this way, the information can then be reduced to the essentials. The following applies here: A picture says more than a thousand words. We are experts at it – challenge us!
2. Good storytelling
Storytelling is an effective method of emotionally charging explainer videos and making them exciting and interesting for the audience. If it is possible to first present a problem and then a proposed solution, i.e. the advertised product or service, the viewer recognizes himself in the problem shown and becomes curious. In order for the message to be remembered in the long term, it is essential to give the explanatory video an exciting storyline. Tension must be built, emotions evoked and the audience visually captivated by the video. The more exciting and entertaining the story, the greater the audience’s ability to concentrate and the greater the effect.
Learn more about storytelling in explainer videos .
3. Originality
A good explainer video must stand out from other videos. An original style, entertaining music or an exceptionally good story can create recognition value. Every company and every brand lives from its appearance and thus positions itself in the competition for awareness and customers. Explainer videos must also meet this requirement: with a unique recognition value. With individually prepared illustrations and creative animations, stories can be told over and over again. We are always up to date and incorporate the latest trends into our videos. Or even set your own trends.
The 6 most important explainer video trends of 2020 can be found here.
4. The right length
Timing is important: An explainer video should be as short as possible and as long as necessary. On the one hand, it takes a certain amount of time to tell your story in enough detail and to be able to optimally unfold its effect. On the other hand, the goal of explainer videos is to explain topics as simply and thus as briefly as possible. We have experience in presenting issues in such a way that viewers watch to the end. Because only then can the essential messages be conveyed and remain in the memory for a long time. After all, your call-to-action wants to be seen.
5. Effective targeting
Before an explainer video is designed, the target group and their needs must be clearly defined. In the next step, the video can then be aimed at the appropriate target group. This ensures that content effectively reaches the right people. With our target group analysis, we guarantee you an efficient communication concept.
6. Clear language
Both spoken and written text should be kept as simple as possible and universally understandable. Appropriate addressing of the target group is also important here. Complex things need to be broken down in a way that is easy to understand. For example, a technical term can first be defined and then explained using an example. In order to reduce complex topics to the essentials, the following applies, especially when it comes to language: less is more.
7. Appropriate visualization
Of course, the spoken text should always match the image shown. It doesn’t matter whether the product that is being discussed is shown or a process is presented in the abstract, as long as the image and text make sense together. The advantage of explainer videos: images and symbols are processed very quickly by the human brain and their relevance quickly becomes clear. We take advantage of this and coordinate text and animations in a meaningful way.
8. Accuracy
If you want to produce an authentic explainer video, you have to make sure that all the information it contains is error-free. Correct descriptions and factuality are important and details must not be neglected. Our videos are therefore always very carefully researched and are always checked for technical correctness.
9. Well-trained experts
A good explainer video is made by experts. This includes clever project managers, creative graphic artists, skillful animators and experienced speakers. We unite all these people in our team and thus offer you a competent ensemble for the creation of your personal explainer video. Optimally coordinated. Our extensive experience across numerous industries has made us professionals in the field of video animation and explainer videos.
10. Good project planning
Efficient project planning ensures successful explainer video production. It is important to divide tasks into phases and set deadlines / milestones. We create a transparent schedule for our customers for each project, which is available online at any time, including mobile and device-independent. The creation of an explainer video is successful if everyone involved knows about the creation process. This gives our customers an insight into our work and prevents misunderstandings from arising in the first place. Questions and feedback can be included at any point.
Read more about good project planning for explainer videos .
Interested in your own explainer video?
Feel free to contact us, we will advise you personally and free of charge.
