Explainer videos are ideal for presenting complex issues in a simple way.
Nowadays there are different styles of animation. But which style is the right one for your explainer video and your topic? Last but not least, the style should match the visual appearance of your company and correspond to the corporate identity.
Be inspired by our overview and find the right format.
sliding technique
The sliding technique – also called paper laying trick – is a type that is often used on the Internet. Paper drawings cut out are filmed and positioned in the picture with the help of hands.
Thanks to the fact that they are easy to implement, they are used extensively by a number of agencies. However, due to the static images, these videos can quickly become monotonous.
Drawing technique whiteboard
Whiteboard animations owe their name to the usual background of a whiteboard. In contrast to the sliding technique, the characters and scenes are drawn directly by hand. Drawing the objects looks more dynamic and arouses the viewer’s interest. The simple drawing effect of whiteboard animations is ideal for explaining complex issues simply and clearly. Alternatively, a blackboard instead of the whiteboard (and chalk instead of felt-tip pen) can be used as a background to give the video a personal touch and stand out from the crowd.
2D animation
As soon as you have more diverse requirements, you are optimally served with 2D animations. Thanks to endless possibilities, there are no limits to your creativity and ideas.
The bandwidth ranges from relatively simple & funny cartoons to detailed & professional business animations. Every customer request can be implemented here. Many explanatory videos are implemented as 2D animations, since facts can be explained in a simple and yet visually appealing way.
3D animation
3D animations are among the most complex, but also visually appealing videos. The advantage lies clearly in the realistic representation and creative freedom. The diversity is also reflected in the areas of application: from the visualization of objects to logo animations to the presentation of real estate / construction projects, everything can be implemented.
