You liked it at first sight.
Visually appealing, easy-going, not as complicated as your previous ones.
Sparks flew during the first conversation and you thought it would go on forever.
But after just a few weeks of intense contact, the relationship was broken and you went your separate ways. Sounds like a Tinder date? But it could also be the relationship between you and the producer of your explainer video.
To make sure your next project doesn’t end in tears, we have a few tips on how to find the perfect video agency for your explainer video.
The first impression – Judge a book by its cover
A quick search with your trusted search engine reveals that there are as many providers as there are sands by the sea. So how do you find the right one? The website is a good first indicator. In a world where online presence is everything, a first impression is often worth a thousand words. The following applies:
- Is the website designed to be appealing and user-friendly?
Pay attention to a clear structure and intuitive navigation. - Is all important information visible at first glance? Transparency is a sign of professionalism.
- Are there many references & examples? An extensive portfolio demonstrates experience and versatility.
- Most importantly: do you like the work? The style of the agency should match your brand.
If the first impression is right, the next step is to make contact. Here, too, the wheat is separated from the chaff:
- Is the contact information easy to find?
- How soon can I get an answer?
- Does the provider appear reputable?
The chemistry should be right the first time you meet someone. You want to tackle a creative project with the agency, and that requires mutual respect. This is the only way to achieve the best results. It should be an inspiring exchange that dares to think outside the box and is also open to new, unconventional approaches.
The offer phase – I’m gonna make him an offer he can’t refuse
Within a short time – between a few hours and a few days, depending on the complexity of the project – you should have an initial offer in your inbox.
In times when individual support and tailor-made solutions are in demand, it is important that the offer takes your specific requirements into account.
Take your time and go through the offer carefully:
- Was it created individually for you?
- Are all points and additional options that were discussed listed? Transparency is the key to avoiding misunderstandings.
- Is it a fixed price that covers all requirements & specifications?
- Are there suitable references? Check whether the agency has already successfully implemented similar projects.
All this shows you that the agency has really put some thought into the project and that there won’t be any nasty surprises during the course of the project.
Money Money Money – Money doesn’t play a Rolex role
Every creative’s favorite topic: the budget! In today’s world, where cost awareness and flexibility are required, it is essential that the topic of money is discussed openly and without reservations. The following points are important here:
- All costs should be transparent and comprehensible.
- The additional options should be listed and bookable on a modular basis.
It’s all in the timing, baby
Timing is at least as important as price. A reputable agency always creates an individual schedule for each project. In addition, milestones such as feedback and submissions should be clearly planned and defined. This allows transparent & reliable scheduling with all stakeholders. The general rule is: faster usually does not mean better. If the agency accepts every request for an appointment, no matter how tight, this may be at the expense of quality. And finally, your video should shine with quality!
Individual design – Same same, but different
At this point, you now have a small selection of the best agencies.
But how should you decide which one to choose? A final quality feature is the individual design. Take another close look at the portfolio and offer: does the agency offer a film tailored to your product? Are the example works adapted to the respective CI of the company? Or is it a one-size-fits-all approach?
The decision for your video agency – swipe left or right?
Now you have all the information you need to make a well-considered decision.
Or, you can rely on your gut feeling.
Or, you can choose Videodesign as the right partner for your next video project.
Because as a leading video agency with over 600 clients, we know what’s important. ► We would be happy to advise you on your video project!
