You liked it at first sight. Visually appealing, easy-going, not as complicated as your previous ones. During the first conversation, sparks flew and you thought it would go on forever. But after only a few weeks of intensive contact, the relationship was broken and you go your separate ways.
Sounds like a Tinder date? But it could also be the relationship between you and the producer of your explainer video.
So that your next project doesn’t end in tears, we have a few tips on how to find the perfect video agency for your explainer video.
The First Impression – Judge a book by its cover
A quick search with your trusted search engine reveals: there are as many providers as there are sand by the sea. So how do you find the right one? The website is a good first indicator. The following applies here:
- Is the website structured in an appealing and user-friendly way?
- Is all important information visible at first glance?
- Are there many references & examples?
- Most importantly: do you like the work?
If the first impression is correct, then contact can begin.
Here, too, the wheat is separated from the chaff:
- Is the contact information easy to find?
- Is there an email and phone number?
- Does the provider appear reputable?
- How soon can I get an answer?
When you first get to know each other, the chemistry should be right. You want to tackle a creative project with the agency and that requires mutual respect. This is the only way to achieve the best results. It should be an inspiring exchange that dares to think outside the box and is also open to new, unconventional paths.
Another important indicator of a competent agency is whether it addresses your needs, problem and objectives in the first meeting.
The offer phase – I’m gonna make him an offer he can’t refuse
Within a short time – depending on the complexity of the project between a few hours and a few days – you should have an initial offer in your inbox.
Take your time and go through the offer carefully:
- Was it custom made for you?
- Are all points and additional options that were discussed listed?
- Is it a fixed price that covers all requirements & specifications?
- Are there suitable references?
All this shows you that the agency has really thought about it and that there are no nasty surprises in the course of the project.
Money Money Money – Money doesn’t play a Rolex role
Every creative person’s favorite topic: the budget!
And yet the subject of money must be discussed openly and without reservations. The following points are important here:
- All costs should be transparent and understandable
- The additional options should be listed modularly and be bookable
It’s all in the timing, baby
Reasonable timing is at least as important as the price. A reputable agency always creates an individual schedule for each project. In addition, milestones such as feedback and submissions should be clearly planned and defined. This allows transparent & reliable scheduling with all stakeholders.
The general rule is: faster usually does not mean better. If the agency accepts every request for an appointment, no matter how tight, this may be at the expense of quality. And finally, your video should shine with quality!
Individual design – Same same, but different
At this point you now have a small selection of the best agencies. But how are you supposed to decide on one now?
A final quality feature is the individual design. Take a close look at the portfolio and offer again: does the video agency offer a film tailored to your product? Are the example works adapted to the respective CI of the company? Or is it a unity?
The decision for your video agency – swipe left or right?
Now you have all the information to make an informed decision.
Or, you rely on your gut feeling.
Or, you choose Videodesign as the right partner for your next video project. Because as a leading video agency with over 600 customers, we know what is important.
► We would be happy to advise you on your video project!
