Reducing complex issues to the essentials and presenting them clearly: the Zurich School of Economics (HWZ) approached us with this request. We gladly accepted the challenge and developed an individual style: The result was two concise explanatory videos in the classic style.
The explanatory video “Paths to a Bachelor’s degree” shows clearly and comprehensibly how a Bachelor’s degree can be obtained in the business informatics, business administration and communication courses. Helpful here: the sophisticated storytelling. With the help of different personas, the individual paths are personified.
The second explanatory video “Why studying at the HWZ is also worthwhile financially” focused on an economic calculation. Normally, such an invoice in text form would quickly overwhelm. In the video it is now explained step by step and supported by appealing visualizations. In this way, the financial benefits are clearly highlighted. This explanatory video also works with detailed figures and individual icons. As in every video, we do without standard elements that have been created in advance.
Explainer videos for colleges and universities
Colleges and universities in particular have a great need for simplified explainer videos. An individual style ensures a high recognition value and a cleverly devised storytelling makes the video exciting.
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