A company that wants to be successful today must not only offer high-quality products or services, but also have a strong market presence. Image films and employer branding films have become indispensable tools for appealing to potential customers and attracting top talent. In the following lines, we will explain the difference between the two types of films, examine their importance for companies and highlight the benefits they offer.
Distinguishing image film from employer branding film
The difference between an image film and an employer branding film lies in their respective objectives and target groups. An image film is a short film that presents the company as a whole. It shows the vision, values and strengths of the company and gives potential customers a comprehensive impression of the brand. An image film should present the company in a positive light and create an emotional connection with the viewers.
On the other hand, an employer branding film is designed to appeal to potential employees. It conveys the culture, working environment and career opportunities of a company. An employer branding film aims to attract talent by building an attractive employer brand and showing potential employees why the company is a great place to work.
Importance of moving image communication
Both image films and employer branding films are of great importance for companies today. An image film is often the first point of contact a potential customer has with the company. A well-produced image film can attract the audience’s attention, create a positive perception of the brand and arouse interest in the products or services.
An employer branding film, on the other hand, is a valuable tool for attracting top talent. In times of a shortage of skilled workers, it is crucial to convince potential employees that the company is an attractive employer. Through an employer branding film, companies can showcase their corporate culture, values and unique characteristics to attract highly qualified applicants and create long-term employee loyalty.
Why produce an image or employer branding film?
There are many reasons for producing an image and employer branding film. On the one hand, they offer a visual and emotional representation of the company that goes far beyond text and images. Films have the ability to tell stories and establish a direct connection with the audience.
Another advantage is the opportunity to strengthen our brand identity and reputation. By carefully designing the films, we can emphasize our uniqueness and values and show ourselves as an attractive employer, which leads to a differentiated positioning on the market.
In addition, image films and employer branding films can be distributed via various channels, including company websites, social media, careers pages and industry events. By disseminating information via these channels, we reach potential customers and employees in a broad and targeted manner.
First-hand reference
In around 60 seconds, Anoj Kanniah, Head of Marketing at Balmer-Etienne, explains the reasons behind the simultaneous production of her image and employer branding film. Find out in the following interview what inspired Anoj to take this step and what extraordinary response the results have triggered.
Conclusion - reasons for film production
To summarize, image films and employer branding films are essential tools for companies to build their brand identity, appeal to potential customers and attract highly qualified talent. The production of these films requires careful planning, creativity and expertise to create an impressive visual representation of the company. With their unique advantages, image films and employer branding films can have a lasting impact on the success and competitiveness of a company.
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