Are you ready to give your video content a new lease of life? Our design team is always on the lookout for the latest explainer video trends to ensure that your videos are not only up-to-date, but also stand out! Here are the six hottest trends for explainer videos in 2024 that will inspire your viewers.
Trend 1: Scrapbooking – Creative storytelling
Scrapbooking is not just for photo albums! This creative technique combines illustrations with real photos to tell fascinating stories that are both realistic and creative. The bright and cheerful colors give the videos a lively touch and captivate viewers. Whether it’s to showcase a product or convey an emotional message, scrapbooking offers a unique way to tell your story and present your brand.
(1) Author: MUSCLEBEAVER – Project: MOIA Moving Memories (2) Author: Video design
Trend 2: Flat 2.0 – Flat, but not flat
Flat design has long been admired for its cleanliness and transparency, but often criticized for its lack of depth and poor user experience. Flat 2.0 solves these problems by introducing a certain three-dimensionality without losing the minimalist approach. Thanks to elements such as textures, brush strokes and blur effects, they are given a new depth and complexity that makes them extremely appealing and easy to animate at the same time.
(1) Author: Anna Kuptsova – Project: Travel Poster for Come to Sweden (2) Author: Marianna Tomaselli – Project: Liquid Director
(3) Author: Leonard Dupond – Project: Pax Automata
Trend 3: Geometrica - The beauty of geometry
Geometrica celebrates the simplicity and harmony of geometric shapes. With rich colors and a youthful design, this trend brings the clear lines of geometry into the digital age. This aesthetic orientation is not only visually appealing, but also a symbol of precision and structure in an increasingly digitalized world.
Author: THE MUSHROOM COMPANY – Project: Andrea Devia-Nuño with BMW-Real Madrid
Trend 4: Kiddieland - fun for young and old
Kiddieland picks up on the joy and creativity of childhood and combines simple shapes with bold primary colors. This trend is not only suitable for brands with a young target group, but also for those who want to emphasize the lightness and fun in their messages. Whether you’re an established business or an up-and-coming start-up, Kiddieland offers a fun way to showcase your brand and evoke positive emotions from your audience.
Author: WeTransfer – Project: MicDrop
Trend 5: Ultravibrancy - colors that catch the eye
Vivid, saturated colors are the focus of Ultravibrancy. This trend uses advances in screen technology to present messages with maximum impact and create a new, modern excitement. Perfect for social media and advertising, these eye-catching designs offer variety and increased contrast, ensuring brand visibility.
Author: Yann Valber – Project: Spotify – La realidad que quiero
Trend 6: Bento boxes - organization meets creativity
These clever designs offer a concise way to organize functions and present information in a clear layout. With clear dividing lines and surprising connections between the elements, they offer a visually appealing solution for any design. Whether you need to visualize complex data or present different products, Bento Boxes combine organization and creativity in a unique way.
Author: Konpo Studio – Project: Linearty
Conclusion about the explainer video Trends 2024
The six explainer video trends for 2024 offer a wealth of opportunities to refresh your content and inspire your viewers. From the modern evolution of flat design to playful scrapbooking and intense colors with ultravibrancy, these trends offer a variety of approaches to clearly communicate your message and stand out from the crowd. Use them skillfully to present your brand and leave a lasting impression.
Let our design team help you find your style and create a video that will excite your target audience and make your brand shine! Contact us and we will advise you individually.
Schedule a free consultation with our video experts.
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Dustin Bättig | CEO
