AXA-ARAG heralds a new era in the insurance sector: Flexible legal protection tailored to real life needs. It is therefore not surprising that the small print is capitalized. Of course, such an offer does not have to hide. That’s why AXA-ARAG contacted us to clearly explain the entire range. The result of the concentrated storytelling and design power are nine explanatory videos that skilfully get to the heart of legal protection insurance.
Be right with style – and appealing imagery
The idea: The videos should make it clear that insurance is important for every area of life. To this end, seven compact short videos tell exciting short stories: one protagonist was injured in a car accident and wants to claim compensation, another was ripped off by his contractual partner and yet another has to deal with a fraudulent dealer. A total of 25 scenarios from the areas of “living & everyday life”, “traffic & travel”, “health”, “work” and others were conceived, lovingly illustrated and brought to life with dynamic animations.
Nine times the attention: Targeted use at the touch of a button
Everyone can identify with the scenarios of the explanatory videos – that’s what makes them so exciting. Keeping it as short as possible, the videos reach the target group quickly and do not neglect any details. Modern and dynamic, this series easily generates the required attention.
From the first meeting, through the project support to the end result, the cooperation with Videodesign was excellent.
S. Ulrich, Marketing Manager, AXA-ARAG
At the end, two more videos explain what legal expenses insurance is necessary for and what benefits it includes with AXA-ARAG. So no questions remain unanswered. And so that this is understandable for everyone, we have created the videos in four languages: German, English, French and Italian.
Fact sheet:
- Customer: AXA-ARAG
- Details: Realization of a 9-part explanatory video series in the individual AXA imagery
- Target group: employees & customers
- Realization period: 32 days
- Services: Consulting, conception, storyboard, animation, scoring, sound design
- Languages: German, English, French and Italian
