Explainer Video Examples

By four things – and none of them is a matter of taste.

1. Reduction: good explainer videos explain one thing clearly, rather than five things halfway; someone decided what to leave out and in which order the audience will understand.
2. Story: facts convince, stories move – a good explainer video does both in a narrative with problem, solution and call to action.
3. Imagery: jargon becomes pictures, and the design follows the brand rather than a template – custom illustrations in the corporate identity, not a kit look.
4. Craft: professional voiceover, sound design and about 90 seconds of length, the sweet spot from over 4,500 videos Videodesign has produced since 2012.

The simplest test works with any example on this page: show it to someone who does not know the topic. If they get it on first viewing, it belongs among the best explainer videos. That is why we show our work so openly – seeing is believing. What clients say is public too: 4.82 out of 5 from over 280 reviews on ProvenExpert.

The best explainer video examples for your topic are the ones whose explaining job resembles yours – not the ones from your industry. A few starting points from over 4,500 Videodesign projects.

• Process or app: "Ticketkauf" for Libero Tarifverbund, the mobile banking installation video for Schaffhauser Kantonalbank.
• A financial product that needs explaining: "Familien-Hypothek" for Valiant, "SARON" for SIX, "Was sind Aktien?" for Quirion.
• Public-sector communication: the City of Zurich's voting explainers, "Weg zur Berufsbildung" for the State Secretariat for Migration.
• Healthcare: the electronic patient record (EPD) for the Federal Office of Public Health, "Augenlaser" for the Winterthur Cantonal Hospital eye clinic.
• Technology: the hydrogen motor vessel Saphir for SGV, "Adhesives" for Sika.
• Employer branding: "Darum" for Zentralbahn, the PostFinance trainee programme.

All of them solve the same job with different means: leaving out, ordering, illustrating. Pick two or three favourites – in the free consultation we look at them together and work out what your topic needs.

With the industry filter on this page. The Videodesign portfolio can be filtered by more than twenty industries – including banking & finance, insurance, government, healthcare & pharma, education, industry, IT & software, mobility, energy, retail, construction, sports and associations. One click shows every project in the industry; each card leads to the project with its video.

Two honest notes: look beyond your own industry too – the best solution for your topic often comes from another field, because explaining works with the same means everywhere. And ask in the free consultation for references from your industry – we also show you the ones that may not appear publicly on the website. Since 2012, over 4,500 videos have been produced this way for companies, public authorities and organisations from almost every industry.

Which explainer video styles are there, and what is each good for? The examples on this page show Videodesign's three most requested styles at work. Whiteboard: a reduced drawing style, clear messages and highlight colours from your brand – ideal for processes with a clear sequence, and at CHF 7'500 the most affordable entry. Flat design: memorable visuals, animated characters and your full brand palette – the choice for emotional messages.

Isometric: 3D vector illustrations and full use of the space for a big-picture effect – when many parts of a system need to be visible at once. The wall also holds 2D and 3D explainer videos, screencasts and live-action productions. One thing to keep in mind as you browse: a style is never a template with us. Every example was developed for its own brand – yours will be too.

Which style explains your topic most clearly, we tell you honestly in the free consultation, even if it is the least expensive one. All prices and packages are on our explainer video pricing page.

As a shortcut to a shared language. Pick two or three examples from this page and note what you like about them: the style, the pace, the voice, the way a complicated topic is ordered. Just as useful is an example you do not like – with one sentence on why.

Bring both to the kick-off workshop. There we dig into your topic and set audience, key messages and timeline; your examples show early where the journey is heading. The briefing is not a copy template: at Videodesign no example gets rebuilt.

In the design step we show you illustration styles to choose from, develop the look for your brand and draw every scene through before anything is animated – with two feedback rounds in every phase, you stay close to the work. Your part before the start: choose examples, send briefing materials, join the workshop. We take care of the rest.

Representative yes, the same no – and that is the point. The examples show you the level of craft and clarity you can expect from Videodesign: every one of the more than 4,500 videos since 2012 was conceived, illustrated and animated from scratch. What you will not see is a template recoloured for you – there is none.

Every illustration is drawn by hand and developed for its brand; colours, shapes and characters follow the client's corporate identity. That is why the examples on the wall look so different even though they come from the same workshop. And that is why your video will not resemble any of them, but look like your brand.

What stays the same is the frame: the process with kick-off, concept, design, animation and handover, two feedback rounds in every phase, the fixed price, the dedicated project manager. The examples do not promise what your video will look like. They prove how carefully it will be made.

Want to know what a reference video cost? At Videodesign that is no secret – it is a fixed price by style: whiteboard CHF 7'500, flat design CHF 9'500, isometric CHF 12'500, each for 90 seconds in one voiced language, excl. VAT. Always included:

• concept and script,
• storytelling and storyboard,
• design and animation in your corporate design,
• a dedicated project manager.

Extra length costs CHF 950 per 15 seconds; further language versions come as subtitles from CHF 480 or a studio voiceover from CHF 2'000. The price in the quote is the price on the invoice, and your PDF quote is with you within 24 hours. All packages, and the answers to every pricing question, are on our explainer video pricing page.

Yes – that is exactly what Videodesign is here for. Tell us which example you like, and we make a video like it for your topic. You bring the topic, we handle the rest: concept, script, illustration, animation and voiceover, in German, French and Italian and in English too – other languages on request.

It starts with an enquiry in two sentences: what do you want to explain, for whom, by when? We reply within 12 hours; your fixed-price PDF quote is with you within 24. Production then runs in five steps from the kick-off workshop to handover, in four to six weeks, with two feedback rounds in every phase.

You stay close from the start: in the concept phase you choose the voice from voice artist demos, in the design step you see every scene before anything is animated. At the end stands your own example – a video that makes your topic clear on first viewing, ready for your website, sales, training or social media. How it works in detail is on our page about having an explainer video made.

A cross-section of the Swiss economy – and you can see it right on this page. The wall includes AXA, SBB, Huawei, PostFinance, Emmi, Axpo, Zurich, Visana, Concordia, UBS Card Center, SIX, Implenia, Sika and Allianz Suisse. The public sector is just as present: the cities of Zurich and Lucerne, the Federal Office of Public Health, the State Secretariats for Migration and for Economic Affairs, Swissmedic, the cantons of Basel-Stadt and Basel-Landschaft. Then hospitals and clinics such as Hirslanden St.

Anna and Spital Thurgau, associations such as the SVV, NPOs such as Caritas and Sucht Schweiz – and just as many SMEs, from online shops to an eye practice. Since 2012, over 4,500 videos have been made this way, conceived, illustrated and animated from scratch in Lucerne. The range is no accident, it is the business model: everything needs explaining somewhere. The examples show you what that can look like in your world.