On behalf of Switzerland Global Enterprise, which, on behalf of the federal government, bundles the performance mandates for export and import promotion as well as Swiss location promotion, we made two informative promotional films.
The area of responsibility of Videodesign included the complete package: from the conception to the illustrations to the finished animation, everything was made by our creative team.
While the first film ‘Invest in Switzerland’ is dedicated to promoting Switzerland as a location, the second animation ‘Free Trade Agreement’ focuses on the free trade agreement with other countries. Due to the worldwide use, the videos were created in over 8 different languages – including German, English, French, Italian, Portuguese, Russian, Chinese and Japanese.
Both videos were created in close cooperation with the responsible marketing department, so that realization according to the ‘Corporate Design’ guidelines was guaranteed.