Right on time for the start of the eighth season of “The Walking Dead”, REWE is expecting a major zombie apocalypse. Unfortunately, the protagonist is standing in front of an empty refrigerator. In order not to run into the zombies in front of the door, he uses the REWE app. He can have his purchases delivered to his home conveniently and zombie-proof. On the landing page for the campaign, depending on the size of the siege, they can then select three ready-made survival packages or put together their own purchase.
audience
The new episodes of the US cult series “The Walking Dead” will be broadcast in Germany on the Sky channel. Fans of the series can watch the thematically appropriate REWE commercial there during the commercial breaks. The campaign will also be extended on YouTube and other REWE social media channels.
special feature
The creepy commercial forms the basis for a zombie campaign by the REWE delivery service. With a simple visual language and a good pinch of humor, this spot takes up current topics wonderfully. It does not require any detailed explanations, the spot also manages with little narration. Of course, sound effects like the creepy growling of the zombies shouldn’t be missing.
And by the way: The delivery service is also useful for the approaching Halloween festival, when little ghosts and witches besiege the front gardens again.
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