Undisputed: Explainer videos are the trend of 2016 and the most effective form of advertising. Your customers can sit back and simply have the details of your product or service explained to you. No tedious browsing through miserably long PDFs. With explainer videos you increase the conversion rate and leave a lasting impression. For the customer as well as your boss.
Scribble videos are a special form of explainer videos. Modern, concise and personally appealing.
In this article, we will show you what you need to consider when making Scribble explainer videos.
The scribble style
We think in pictures. In the same way, an explanatory video should show the facts in pictures.
The scribble style reveals at first glance whether the graphic artist breathed life into the video or whether it was just a mass production. Professional explainer videos are based on emotions. Because emotions remain firmly anchored in the viewer and increase the memory effect.
That’s why it’s worth hiring an agency that gives people an individual character.
Within the animation there are the possibilities of the laying technique (pushing the objects in with one hand) or the drawing technique (drawing the objects with one hand). A balanced measure of both techniques is recommended, so that the video appears varied on the one hand, but not too hectic on the other.
Backgrounds & Settings
As in real everyday life, all objects are each integrated into a background setting. In order to enhance the effect of the company’s own world in the explainer video, we recommend embedding the objects and characters in backgrounds.
The emotional aspect is additionally strengthened by the situations and subtle settings and your desired ‘selling points’ are communicated sustainably.
We recommend that you refrain from exclusively object-based explainer videos without backgrounds. These can quickly appear sterile and increase the exit rate – before the video has been seen to the end.
Colorful: video in your corporate design
The classic Scribble videos were illustrated strictly in black and white. This had the benefit of enhancing the sketch effect and increasing focus.
However, the world is colored and that is what makes it so interesting. That’s why we also offer subtle coloring of backgrounds, characters or objects. For example, your products appear in your corporate colors and thus pick up on your corporate design / corporate identity. As an additional advantage, the viewer’s focus is specifically directed to the product. Of course, we offer the color option at no extra charge, because there shouldn’t be a fine if you want a more effective video in your own look.
Personal advice & free quote
Do you have a question in advance about an upcoming project?
Or would you like to receive a free quote?
You are welcome to contact us at any time on 044 555 86 90 / info@videodesign.com .
Of course free of charge and without obligation.
examples and types
To give you a concrete impression of Scribble explainer videos, we are happy to show you some examples:
