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The 2024 explainer video trends: refresh your content!

Are you ready to give your video content a new lease of life? Our design team is always on the lookout for the latest explainer video trends to ensure that your videos are not only up-to-date, but also stand out! Here are the six hottest trends for explainer videos in 2024 that will inspire your viewers.

Trend 1: Scrapbooking Creative storytelling

Scrapbooking is not just for photo albums! This creative technique combines illustrations with real photos to tell fascinating stories that are both realistic and creative. The bright and cheerful colors give the videos a lively touch and captivate viewers. Whether it’s to showcase a product or convey an emotional message, scrapbooking offers a unique way to tell your story and present your brand.

 

Illustration von Luzern im Scrapbooking Stil

Author: Videodesign

Trend 2: Flat 2.0  Flat, but not flat

Flat design has long been admired for its cleanliness and transparency, but often criticized for its lack of depth and poor user experience. Flat 2.0 solves these problems by introducing a certain three-dimensionality without losing the minimalist approach. Thanks to elements such as textures, brush strokes and blur effects, they are given a new depth and complexity that makes them extremely appealing and easy to animate at the same time.

Illustration von Anna Kupstova im Stil Flat 2.0
Projekt Liquid Director von Marianna Tomaselli
Illustration von Leonard Dupond im Stil Flat 2.0

(1) Author: Anna KuptsovaProject: Travel Poster for Come to Sweden (2) Author: Marianna TomaselliProject: Liquid Director
(3) Author: Leonard DupondProject: Pax Automata

Trend 3: Geometrica - The beauty of geometry

Geometrica celebrates the simplicity and harmony of geometric shapes. With rich colors and a youthful design, this trend brings the clear lines of geometry into the digital age. This aesthetic orientation is not only visually appealing, but also a symbol of precision and structure in an increasingly digitalized world.

Trend 4: Kiddieland - fun for young and old

Animation MicDrop Kiddieland Stil

Kiddieland picks up on the joy and creativity of childhood and combines simple shapes with bold primary colors. This trend is not only suitable for brands with a young target group, but also for those who want to emphasize the lightness and fun in their messages. Whether you’re an established business or an up-and-coming start-up, Kiddieland offers a fun way to showcase your brand and evoke positive emotions from your audience.

Author: WeTransferProject: MicDrop

Trend 5: Ultravibrancy - colors that catch the eye

Vivid, saturated colors are the focus of Ultravibrancy. This trend uses advances in screen technology to present messages with maximum impact and create a new, modern excitement. Perfect for social media and advertising, these eye-catching designs offer variety and increased contrast, ensuring brand visibility.

Trend 6: Bento boxes - organization meets creativity

These clever designs offer a concise way to organize functions and present information in a clear layout. With clear dividing lines and surprising connections between the elements, they offer a visually appealing solution for any design. Whether you need to visualize complex data or present different products, Bento Boxes combine organization and creativity in a unique way.

Author: Videodesign

Conclusion about the explainer video Trends 2024

The six explainer video trends for 2024 offer a wealth of opportunities to refresh your content and inspire your viewers. From the modern evolution of flat design to playful scrapbooking and intense colors with ultravibrancy, these trends offer a variety of approaches to clearly communicate your message and stand out from the crowd. Use them skillfully to present your brand and leave a lasting impression.

Let our design team help you find your style and create a video that will excite your target audience and make your brand shine! Contact us and we will advise you individually.

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Dustin Bättig | CEO

Fabiola
Fabiola
Fabiola, Marketing Managerin bei Videodesign, ist eine Expertin für innovative Marketingtrends und Bewegtbild. Neben ihrer Leidenschaft für kreative Strategien liebt die Luzernerin Curling und ist ein echter Foodie.
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