We can’t get enough of content these days. He meets us everywhere and in the most diverse forms. This can quickly overwhelm you and lead to sensory overload. The solution: moving images. Videos can explain complex processes in a very short time or present products in an exciting way. They draw the viewer’s attention much more intensively than text or graphics.
Companies can no longer avoid video marketing. When used correctly, videos offer the opportunity to increase awareness, to communicate with potential customers in an individual way, to arouse interest in a product or to improve the brand image. At videodesign.com we are experts in video marketing . We know how your content reaches your target group most efficiently.
The attention of the viewers
The attention span of today’s media users is becoming shorter and shorter. Explainer videos that captivate their viewers right from the start ensure that the relevant messages get through. In addition, videos can be recorded passively and do not have to be read actively, as is the case with texts. The effect is reinforced by call-to-actions at the end of the video, which arouse the viewer’s interest in further texts or making contact. At the same time, your other content, such as text or graphics, also benefits from good video marketing.
Search engines love videos
Videos increase the visibility and reach of a company immensely. Videos ensure that Internet users engage with content longer than when they have a text in front of them. This is rewarded by the search engines with a high ranking – and this in turn increases the awareness of a company.
Video marketing creates an emotional bond
Products or services can be presented to potential customers with the help of effective means. This works particularly well with emotions: If the viewer can identify with the protagonist of an explanatory video or image film, he will be entertained and receive added value. At the same time, trust and an emotional connection to the brand are created. This can mean a real increase in profits – because a large part of the purchase decisions are made for emotional reasons.
The power of social media
Explanatory videos and image films should be shared on social networks as well as on your own website. Video content can spread like wildfire, especially via Facebook or YouTube. With a strategically well thought-out video marketing campaign, the reach of a video can be greatly increased. In addition to individual content, keyword optimization is also important: the title and description of the video should be provided with suitable keywords.
areas of application
In addition to the online use of explanatory videos and image films on your own website, video platforms or in social networks, good video marketing also makes sense in other places. Explainer videos can be used particularly effectively at trade fairs and events. Passing visitors are much more likely to be swept away by a video than by text or graphics.
You too can benefit from our experience in video marketing!
We are experts in the field of video marketing and would be happy to advise you personally and free of charge.
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