The Swiss population is growing and growing – and with it the volume of traffic. New mobility concepts are needed so that we can continue to travel without problems in the future. The Swiss Federal Railways (SBB) also know this and have developed four scenarios of what the future of transport in Switzerland could look like.
Diverse people – storytelling for all needs
Videodesign was commissioned to present the mobility scenarios in an exciting and easy-to-understand manner in an explanatory video. Of course, the right storytelling should not be missing here either. In the video we show four people with different circumstances and needs in the year 2040. Based on their life models, the following four scenarios are presented:
- Automated private transport
- New connected mobility
- Separate traffic systems
- Integrated public transport
As is well known, a picture says more than 1,000 words, so at this point it says: film off!
The scenarios show how mobility could develop under the influence of various drivers. Digital networking of the various transport options and new technology ensure greater sustainability and efficiency.
Modern explanatory video in an attractive overall package
As a long-standing partner of the SBB, we have already been able to create many explanatory videos on a wide variety of topics. What they all have in common is the special style that was created individually for SBB. This leads to a high recognition value and supports branding as a common thread within audiovisual communication. Complex topics are clearly visualized and linked to concrete settings.
I have experienced Videodesign as a reliable, flexible, creative and fast partner. Great. Thanks!
Matthias Hofmann, responsible for scenario planning, SBB AG
In cooperation with the SBB, our creative team was able to work out the core of each scenario and implement it in an exciting way for a broad target group. Our extensive experience in creating explanatory films on logistics topics helped us to embed the individual scenarios in realistic situations.
Shaping the future together
The scenarios shown are not fantasy: they are based on intensive research and evaluation of data. SBB wants to help shape the future of mobility together with its customers, politicians and business. The needs and desires of travelers, as well as environmental awareness and efficiency are the top priority. The film shows in which direction things could go and is a first step towards a more sustainable future.
Fact sheet:
- Customer: SBB AG
- Details: Realization of a 4-language explanatory video for external communication with an additional print handout
- Target group: Swiss people who want to be mobile
- Services: Research, consulting, conception, text editing, storyboard, animation, translation, soundtrack, mastering
- Languages: German, English, French, Italian
- Use: social media, website ( www.sbb.ch/szenarien ), internal communication
- Special features: Cross-media use is guaranteed with an additional print handout
