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VIDEODESIGN BLOG

Video marketing news & blog.

Three editorial team members sort layout cards on a desk, a video edit runs on the laptop, camera and coffee mug beside them
Woman in a glowing Christmas sweater sits in an armchair with a laptop and hands a folder to someone.

How festive videos evoke emotions

Creative ideas for your Christmas marketing: arouse emotions with festive videos, build customer loyalty and end the year with a wow.

Read article Backlit family walking through tall grass at sunset, the daughter riding on her father's shoulders

Stock footage vs. custom: when your own recordings are worthwhile

When is it worth using stock footage and when should you use your own footage or animations? A guide for marketing professionals with practical examples.

Read article Three microvideo stills: a woman on a sofa with her phone, animated faces, a rescue-team poster

Snackable & Smart: Why microvideos now also work in B2B

Short videos, big impact: How to use microvideos strategically in B2B - with practical examples from PostFinance, Air Zermatt, BLS and more.

Read article An illustrator holds a hand-drawn storyboard while a colleague shows the animation with its motion path on a laptop

Explainer videos for authorities: How authorities communicate clearly

Complex administrative topics explained simply - how authorities and offices reach citizens with explanatory videos. With practical examples from Switzerland.

Read article Line illustration of a man walking through the city with his phone, a green tram and a cyclist behind him

5120×1080 px: The video format that blows up feeds

New 5120×1080 video format: Ultra-wide videos are conquering Instagram. Find out how you should upload them and how brands use the panorama format.

Read article Swiss railway station clock at nine o'clock, its red second hand sweeping backwards with a motion trail

Swiss Museum of Transport: the station clock becomes a time machine

How we brought the station clock to life: 2m LED circular screen animation for the "Swiss Railway Experience" exhibition at the Swiss Museum of Transport.

Read article Illustrated footballer in a blue FC Luzern kit juggling a ball above the pitch of the solar-panelled stadium.

Video partner of FC Luzern – the first two stadium spots are in use

We are delighted to be the FCL's video partner. The first spots show how versatile video can be used in the sports environment.

Read article Woman at a standing desk looks puzzled at a floating panel with a large red question mark.

Why Don’t My Customers Understand My Product? The Curse of Knowledge.

Your customers don't understand your complex product? The Curse of Knowledge is to blame. 4 proven strategies + practical example from the medtech industry.

Read article Overhead view of three people laughing around a wooden table with a laptop, storyboards and notes

“Have a laugh!” – Why humor in corporate videos is not a risk

Discover how humorous corporate videos create sympathy, make complex content accessible and are memorable - with sensitivity instead of slapstick.

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