Book a consultation
View
Language
DE Deutsch EN English FR Français IT Italiano

VIDEODESIGN BLOG

Video marketing news & blog.

Three editorial team members sort layout cards on a desk, a video edit runs on the laptop, camera and coffee mug beside them
Five illustrated people of different ages and backgrounds standing side by side, one of them waving

Persona-based storytelling: how to tailor videos to your target group

Learn how to use persona-based storytelling to create targeted and effective explainer videos. Tips for creating personas & practical examples.

Read article Editor at a desk works on a video: an editing timeline on the monitor and a list of figures on the laptop.

Video Analytics: Is your video working? Here’s how to find out.

Find out how you can measure the success of your videos with video analytics - including tools, KPIs and best practices for your video marketing.

Read article Illustrated woman in a yellow coat sits at a tram stop holding a coffee cup and her phone.

Vertical videos: The best formats for TikTok, Reels and Co.

Vertical videos are booming! Find out why vertical videos on TikTok, Reels & Co. are so successful - including tips for formats, storytelling and production.

Read article Three people discuss printed storyboards at a wooden table, with an open laptop and handwritten notes beside them.

AI storytelling: How artificial intelligence affects storytelling

AI is transforming storytelling. Discover how to use AI effectively for explainer videos – without sacrificing creative individuality.

Read article Voice talent in headphones speaking into a studio condenser mic behind a pop filter

Perfect voiceover for explainer videos: Selection, recording & editing

Learn how to choose and record the perfect voiceover for your explainer video. Tips on voice selection, recording and editing for top effect!

Read article Glossy 3D chrome numerals reading 2025 on a pink-and-blue gradient

The explainer video trends 2025: what’s driving the creative industry

The top 6 design trends 2025 for animated videos & illustrations - bold, playful and full of movement!

Read article Person typing on a laptop with floating e-learning icons: book, graduation cap, video player, target

Explainer Videos in Education: Making Learning More Visual, Effective

Videos are a powerful tool in education. Discover how they can improve the learning process, make complex topics understandable and increase student engagement.

Read article Illustrated editing desk with a video timeline and audio waveforms on screen, a studio mic and a desk lamp

The role of music and sound effects in videos and explanatory videos

Learn how music and sound effects enhance the impact of videos. Improve comprehension through the targeted use of sound.

Read article Animated kitchen scene: a woman tosses a pan, with a burned-in German subtitle bar across the frame.

Accessibility in explainer videos: How to reach all target groups

Learn how to create accessible explainer videos to reach all target groups. Subtitles, audio descriptions etc. for inclusive video marketing.

Read article

LET'S GO

Ready for your explainer video?

Get advice now

Quote in 24 hours – free and without obligation.