Today’s corporate communication cannot avoid explanatory videos. Whether in internal e-learning or in external marketing, explanatory videos are omnipresent and on everyone’s lips.
As a means of communication, videos bring the content visually to the point and remain anchored in the long term. A win-win situation for both customers and companies.
However, the right style is the be-all and end-all when it comes to addressing customers correctly.
Professional marketing with an individual style
An old truism says that a picture is worth a thousand words; and that first impressions count. Therefore, the right illustration style plays a central role in explainer videos. The first moments trigger emotional reactions in the viewer, resulting in sympathy or dislike. It is all the more important that the visual language is not too playful and cartoon-heavy, but is optimally tailored to the customer segment. Nevertheless, the certain spice of humor should not be missing, whereby the storytelling and the small visual details come into play.
The Swiss company MERX had the same thoughts and struck gold with videodesign.com.
The requirements for the communication language of the marketing video were:
– Adult style
– Bold and fresh color concept according to CI/CD
– Whistle in the word and image language
The result is an optimally tailored explanatory video that, in addition to the offer, also shows the consultation process and the USPs.
Interested in a fresh video of your own?
Then get in touch with us, we will advise you personally and free of charge.
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