With more than one billion monthly active users, TikTok is the fastest growing social media platform outside of Meta Group. Especially the young audience is one of the excessive TikTok users. However, the trend shows that not only Millennials and Generation Z, but also more and more people beyond 30 are engaging with the short films and songs.
But this is precisely what poses a real challenge for companies that want to play a role in this billion-dollar market. Because TikTok is extremely fast-moving. It’s important to recognize trends and implement them in your own videos, preferably right away.
Find out what’s going viral on TikTok in this article. We’ll also explain how you can make the most of the popular video platform for your content marketing.
The best TikTok videos: How to create a TikTok trend
There are many factors that determine whether a video becomes a trend. Usually this happens when a video is particularly entertaining, funny, touching, or unique in some other way. But a particular hashtag or challenge can also become a trend.
Influencers and celebrities on TikTok also play a role in trend development that should not be underestimated. Often, well-known faces are followed by many users, so that their product videos receive a particularly large number of views.
Of course, there is no exact formula that shows you how such a TikTok trend is created. Basically, though, the popularity of a video, just like the relevance of a hashtag or challenge, can be instrumental in creating a trend .
Discover TikTok Trends: This is how it works
If you want to discover the latest TikTok trends, you’ll first need to get really familiar with the app. This is because viral TikTok videos can be played on different pages within the app. If you are on the “wrong” page, the trends will simply rush past you unnoticed.
Another difficult thing about trends is that they are often impossible to grasp at first glance. At best, a particular topic may literally flood your feed. In this case, of course, the probability of it becoming a trend is quite high.
But luckily, you don’t have to be a trend scout on TikTok alone. Because this platform has also developed an outstandingly well-functioning algorithm for this purpose. This accurately filters out exactly what video content every user wants.
But you can also actively search for the upcoming trends yourself. You have the following options:
- The “Discover” feed: On the “Discover” page, you can scroll through popular hashtags and topics as you please. You will always get a preview of the best TikTok videos within each category. You can also see how many videos are in a particular category. This can give you an initial indication of whether there may be a trend lurking. At the same time, you get an overview of what has already proven itself in the respective category.
- The “For You” Feed: TikTok’s algorithm will get to know you pretty well pretty quickly. For example, it recognizes which content you are most engaged with. Accordingly, he will suggest content in the “For You” feed that he believes is important to you. That’s why the “For You” page, which is also the home page, looks different for each user. However, the focus of the algorithm is basically on current topics. Thus, the content in your feed will always give you information about current TikTok trends.
- The search bar: Here, too, you have the option of actively browsing for topics. As I said, TikTok suggests topics that are “in” on the platform at the beginning. Using the search bar, you can then click on the respective topic and see what videos are available for it. If there are many and new ones are constantly being added, you’ve probably tracked down a new trend.
- Hashtag pages: A hashtag whose content generates a lot of engagement is the harbinger of a trend. Track these search terms and see how they perform. A good reference point for this is TikTok’s trending hashtag page. Keep these hashtags on your radar and create a video yourself under the same hashtag. This way you can test if the algorithm works for you.
- Learn from others: By following accounts of particularly popular TikTokers, you can learn a thing or two. Just look at what content the “pros” are publishing and what trends they are using. After that, you can do the same to them.
- Use other social media to identify TikTok trends: A look at Facebook, Instagram or YouTube can tell you many a secret. Because even there, with a little social media practice, you can quickly see what’s trending right now. With some probability, this will then also be the case for TikTok.
Using TikTok trends for your own marketing: Why it's worth it
It is definitely worthwhile to get to know the latest TikTok trends and to use them profitably for your own video production.
If you manage to expose the most popular video content, you’ll reach a larger audience and thus a wider audience. That’s the reason why successful marketers mostly produce content based on current trends. Because they know exactly that their content is more likely to reach the right people that way.
Whether it’s an explainer video, an image film or a short video on TikTok: At best, your video should be aimed at people who have already been interested in similar content in the past. This not only increases the number of your viewers and followers, but also the probability of a conversion. For example, in this case, users are more inclined to buy your product or subscribe to your channel. Logically, this helps to increase brand awareness, get more engagement, and ultimately increase sales.
But finding new professionals is also relatively easy on TikTok. With a well-made recruiting video, suitable employees can be found quickly on the platform. It also ensures that you can score points with your company and brand with younger people like Generation Z. Because these days, they mostly stay on TikTok.
A well-thought-out social media strategy is based on three fundamental pillars:
- Niche
- Uniqueness
- Authenticity
But of course it is impossible – and not even necessary – to reinvent the wheel over and over again. Why complicate things when they can be simple? Instead, you can follow the latest TikTok trends – and benefit from the work of others along the way. However, you should always stay true to your own line as well as the style of your video design. Especially on platforms like TikTok, Instagram or YouTube, it’s important to stay with yourself.
Only if your videos have a recognition value, you will also bind the users to you and your brand in the long run. For this purpose, rely on recurring elements or concise faces. For example, you can place your logo or emblem in your video or always choose the same background. This way you automatically stand out from the crowd.
Sooner or later, viewers will automatically make a connection between the video and your business. So, with a few simple means, you make sure that your brand is remembered by users. Even if the trend itself is already old news. Ideally, this way you directly draw the attention of several target groups to your product or service.
With a little luck, there’s a chance your video will go viral on TikTok. This means that your post will be liked and shared by many people. That, in turn, attracts even more people to watch – and re-share – your video.
Vlogs, challenges and more: current TikTok trends at a glance
You have never dealt with the topic before? Then you might feel overwhelmed by TikTok with its umpteen trends and challenges. That’s why we’ve picked out a few current TikTok trends for you that the whole world is really talking about right now.
All you have to do now is find the trend that best suits you and your business. And then you can start producing a video that has the potential to go viral.
TikTok trend number 1: #innerchild
Did you know that there is an “inner child” in each of us? This is a psychological concept used mainly in behavioral and trauma therapy. According to this, experts assume that the experiences people have in their (early) childhood significantly influence their thinking, feeling and acting in adulthood. Negative beliefs such as “I can’t do this” or “I’m not lovable” play an important role.
Under the hashtag #innerchild or #innerchildhealing, TikTok users around the world are showing how it is possible to get in touch with the inner child by working through their own past and challenging negative patterns of thinking and behavior. Other TikToks, however, deal with unhealthy relationship patterns.
The good news: If we consciously deal with ourselves and deliberately throw overboard obstructive beliefs, it is possible to heal our own inner child.
@janette.xzeto #ad If you've ever wanted to try online therapy, check out @betterhelp! #betterhelppartner #attachmentstyle #innerchildhealing #toxicrelationshipsbelike ♬ original sound - Janette
TikTok Trend Number 2: #TellingMeWithoutTellingMe
Most people are very fond of talking about themselves. However, this TikTok trend is not about unpacking all the details about your partnership or your job. The aim is rather to talk out of one’s own sewing box, but to be rather subtle about it. You can do this by phrasing things in a rather general and non-specific way. But if you can read between the lines, you’ll still learn a lot about you. The sympathy of the users is guaranteed.
TikTok Trend Number 3: #POV - Change of Perspective?
Take on a different point of view and step into the role of the actors in a video? The new TikTok trend makes it possible: Instead of showing the main characters from the perspective of an outsider, the creators deliberately record the video from their own point of view. The abbreviation POV stands for “point of view. This hashtag is especially popular with travel bloggers. Thanks to the unusual perspective, you can be there live when your favorite Influencers travel to the Caribbean or complete a year or semester abroad.
@sofiareise POV: Du verbringst deinen Geburtstag in der Karibik 💦 #pov #karibik #karibikurlaub #karibikfeeling #venezuela #reisen ♬ Happy Birthday - Jovanie
TikTok trend number 4. #DailyVlog
Daily vlogs, or video diaries, have been one of the most popular trends for quite some time. Originally a YouTube-only phenomenon, this trend has long since reached TikTok.
The focus here is on the everyday life of a person. For example, you can give your viewers an insight into your daily routine . Short, concise and always up-to-date on your regular TikTok postings. As a rule, the videos for this on TikTok are barely longer than 60 seconds. This, of course, forces the creator to cut the collected sequences cleverly and excitingly fast. This makes the vlog look a lot more interesting.
TikTok Trend Number 5: #TrustTheProcess
@positivitypixiedust trust the process, never give up🤍 #keepgoing #dailyreminder #quoteoftheday #trusttheprocess #thebestisyettocome ♬ original sound - Jesse J. Pedigo
TikTok Trend Number 6: #ExpectationVsReality
Life doesn’t always go according to plan – and that’s a good thing! Surely, small mishaps happen again and again in your everyday life or things go completely differently than planned. This TikTok trend picks up on this phenomenon in a humorous way. The result is entertaining short videos that (almost) everyone can identify with – like this TikTok video, for example, in which a traveler pokes fun at the rather fickle weather in the Dutch capital.
@roshini.ramasamy No one warns you about the wind😣🌬 #expectationvsreality #amsterdam #wind #foryoupage #fyp #foryou #voorjou ♬ FOLLOW US - Tik Toker
TikTok Trend Number 7: #ToxicChallenge
Sounds dangerous at first, but in reality it’s quite harmless and great fun! The trend is based on the fact that TikTok users like to share videos where they are dancing. At the Toxic Challenge is all about moving as lasciviously and smoothly as possible – just like Britney Spears in her “Toxic” video.
The amazing thing: All age groups are participating in this trend, from the digital natives of Gen Z to the inquisitive millennials and baby boomers. Also, it doesn’t matter if the person filming can dance at all. The fun is clearly in the foreground here. The marketing advantage is that dance challenges often appear in the “For You” feeds.
Identify TikTok Trends: How to get started on TikTok
TikTok offers a great way to take your business marketing to the next level. The video platform is very fast-moving and one trend chases the next.
However, caution is advised if you compulsively want to follow every new trend. This can quickly come at the expense of credibility and, in the worst case, even make the company look ridiculous. It is more important to clearly define the target group in advance. You know exactly who you want to reach with your service or product? Then it will be much easier for you to convince these people with good and, above all, authentic content.
- Actionable Entertainment
- Making Space for Joy (Making Space for Joy)
- Ideals from the Community (Community-Built Ideals)
Still not sure how to make the most of TikTok for your marketing?
With our many years of expertise as a video marketing agency, we support you in developing an individual TikTok strategy. To do this, we first take a close look at your existing marketing strategy. Then, together, we’ll determine the next steps needed to get you up and running on TikTok in the future.
Interested? Then feel free to contact us!
Schedule a free consultation with our video experts.
Together we simplify your communication.
Dustin Bättig | CEO
Photo Credits: Solen Feyissa, @roshini.ramasamy, @positivitypixiedust, @sofiareise, @janette.xzeto
